Representing a diverse group of directors & artists for commercials, branded content & experiential projects.
In 'Betty B.,' a PSA written, directed, shot and edited by Matt Bieler (Reset), a crisp young voice recounts her relationship with a girl from school while depicting the horrors of bullying in the Facebook era.
Watch the film and see more from Adweek below.
August 29, 2016
Watch the first trailer for Lion directed by Garth Davis (Reset) and starring Nicole Kidman, Rooney Mara, and Dev Patel here and see why critics are calling it one of the most anticipated award-season contenders. Lion will premiere at the Toronto International Film Festival on September 10 and open in theaters on November 25.
Garth Davis is managed by RESET in the US and represented by Red.
August 26, 2016
In Honda's new campaign for the 2017 Ridgeline Pickup, Honda and RPA reunite with director PES (Reset) to bring you a mesmerizing stop-motion ad premiering during the opening ceremony of the Olympic Games.
Watch the spot here and see more from Creativity below.
August 3, 2016
Up for Music Video of the Year for Beyonce's 'Formation' and Best VFX for FKA Twigs' 'M3LL155X' - Watch the videos here and see the full list of VMA nominees below.
July 28, 2016
Congrats to Johan Renck (Reset) on his four MTV Video Music Awards nominations including Best Director, Cinematography, Art Direction and Editing for his work on David Bowie’s 'Backstar' & 'Lazarus' music videos.
Watch the videos here and see the full list of the 2016 VMA nominees below.
July 27, 2016
In the latest Virgin Media campaign starring Olympic sprinter Usain Bolt out of BBH London, The Line and Electric Theatre Collective team up to show the epic power and emotion of speed ahead of next month's Olympic Games in Rio.
Watch the spot here and read more via Adweek below.
July 25, 2016
To mark NASA's Juno Mission to Jupiter, Apple Music chose our very own Joe Sill (The Whitelist Collective) to direct Visions of Harmony, a short film that celebrates the intersection of art & science. Watch the film on Apple Music here and learn more about Mission Juno below.
July 5, 2016
Congratulations to all our clients on their wins at this year's Cannes Lions Festival!
Electric Theatre Collective was recognized with a Grand Prix Entertainment for Music Lion for their work on Beyoncé 'Formation' and a Silver Entertainment Lion for Massive Attack 'Voodoo in My Blood'.
Director Wally Pfister (Reset) took home a Bronze Film Craft Lion for Under Armour 'Rule Yourself' as well as the Integrated Grand Prix, Silver and Bronze Lions for The FU2016 campaign for Netflix's House of Cards.
June 27, 2016
To celebrate the reopening of the Ritz Paris, the iconic hotel enlisted director Zoe Cassavetes (Little Minx) to create a short film that embodies the spirit of the hotel. Inspired by Paris at night, Cassavetes' Behind the Door is a whimsical and surreal love story starring Ana Girardot and Andrés Velencoso. Watch the film here and get the backstory on the drama from Cassavetes herself in this exclusive interview with Vogue.
June 5, 2016
The Whitelist Collective's latest film shows how Samsung is helping preemie babies by making incubators feel more like the womb. The campaign, titled 'Voices of Life' and created by Leo Burnett Chicago, features an app that lets a mom record her heartbeat and other soothing sounds. A special speaker in her baby's hospital incubator plays back the audio, which Samsung's technology has muffled to better emulate the in-utero environment. Watch the film here and more from Adweek below.
May 4, 2016
Nestlé reintroduces Dreyer's ice cream to the world with a new campaign out of Goodby Silverstein & Partners and directed by Johnny Green (Reset) with finishing & coloring by Electric Theatre Collective. Watch the spot here and more from Adweek below.
May 2, 2016
Following up his fantastic 'Fairy Dadmother' spot for Chase, Reynald Gresset (Reset) is back with a series of charming & beautifully executed films for the unveiling of Google's new Live Cases for the Nexus phone line. Watch our favorite (because we love dogs) here and make your own Live Case at the Google Store.
April 15, 2016
The latest campaign for Chase features a series of films created by Droga5 and directed by Reset's Adam Hashemi, Johnny Green, Kathryn Bigelow & Reynald Gresset. The films capture four different stories including a dad dressing up as a fairy princess for his daughter ("Fairy Dadmother" dir. Reynald Gresset), a recently single mom planning her own future as well as her son's ("Back in the Game" dir. Kathryn Bigelow), an older couple - with a pet pig - looking to prepare for retirement ("Percy James" dir. Adam Hashemi), and the blossoming romance between two children as they grow up ("Invest in Love" dir. Johnny Green). Watch all the films here and more from Adweek below
April 4, 2016
Joseph Kosinski (Reset) directs the live-action cinematic trailer 'Fight Like Hell' for the upcoming launch of the new DOOM game. The revival of the first-person shooter video game franchise is due out in May. Watch the badass trailer here and more about the release of DOOM below.
April 1, 2016
The Whitelist Collective brings to life Nike Vision's innovative new design direction for the future of the brand's eyewear with 'Evolution', the first in a series of films for the brand leading up to the Olympics. Watch 'Evolution' here and more about Nike Vision's new Spring 2016 Running Collection below.
April 1, 2016
Reset & The Sword Fight director Nabil teams up with Givenchy's Riccardo Tisci for the former Antony and the Johnsons mastermind ANOHNI's new music video "Drone Bomb Me" starring Naomi Campbell. Nabil directs an emotional Campbell as she lip-syncs the song in a dim, smoky room, intercut with some frenzied choreography. The Hudson Mohawke produced new single is written from the perspective of a young girl whose family has been killed by a drone strike, but delivered as a heartsick dance track. Watch the Nabil directed x Tisci art directed "Drone Bomb Me" video HERE and pre-order ANOHNI's new album Hopelessness below.
March 10, 2016
Heineken has unveiled its new global campaign 'There's More Behind the Star' starring Oscar-winner Benicio Del Toro and directed by Martin Werner (Reset). The campaign's creation was led by Heineken's new global ad agency, Publicis Worldwide and includes three new TV ads. In the campaign's inaugural spot, called 'Famous', Del Toro is mistaken for Antonio Banderas as he talks about Heineken's global fame. Watch the ad here and more from Creativity below.
March 1, 2016
Help Leonardo DiCaprio finally win an Oscar in 'Leo's Red Carpet Rampage' - a brilliant new arcade game from the animation team at The Line out of Electric Theatre Collective.
The goal of the game is simple: outrace everyone else on the red carpet including Matt Damon, Michael Fassbender and yes, even Lady Gaga to win the statue. There's also a quaalude bonus round inspired by the popular scene from The Wolf of Wall Street as well as a speed round where players have to find the one black nominee. Avoiding and destroying paparazzi can also net you combos like “Golden Globes Combo” and “Ultimate BAFTA Combo.”
Check the trailer out above and play the addictive game here.
February 17, 2016
Google Android continues their "be together. not the same." campaign with a simple and beautifully executed new ad directed by the one and only Jonathan Glazer (Reset / Academy). 'Monotune' premiered during last night's Grammy Awards and features the prodigious concert pianist Ji Yong Kim. Watch the film here and more about the making of 'Monotune' below.
February 16, 2016
Director Johnny Green (Reset) brilliantly brings to life Sky's ambitious campaign for the launch of the brand's innovative Sky Q. The visually spectacular ad illustrates how Sky Q connects wirelessly to create an ecosystem that makes TV viewing seamless - known as Fluid Viewing. Watch the ad here and more about Sky Q below.
February 11, 2016
Outdoor clothing and gear brand Marmot unveiled a brand new mascot last night during their first-ever Super Bowl commercial. Created by Goodby Silverstein & Partners, 'Love the Outside' was directed by Si & Ad (Reset / Academy) with VFX by Electric Theatre Collective.
February 9, 2016
PayPal heralds the age of 'New Money' in it's first Super Bowl commercial. The ad, directed by Nabil (Reset) and created by Crispin Porter + Bogusky in Los Angeles, is driven by the percussive music track of Demi Lovato's hit "Confident" and kicks off a worldwide campaign themed "New Money." Watch the ad here and more from Adweek below.
February 5, 2016
The Whitelist Collective's new Teleflora film beautifully answers the question 'What is Love?' just in time for Valentine's Day. The film was created by Wonderful Agency and directed by Whitelist's Cameron Dutra. Watch the film here and more from Adweek below.
February 2, 2016
Adobe continues its "Do you know what your marketing is doing?" campaign with 'The Gambler' directed by J.C. Chandor (Reset). The spot, created by Goodby Silverstein & Partners, shows a CMO on Super Bowl Sunday who has placed the ultimate bet on the big game. Watch 'The Gambler' here and more from Adweek below.
February 1, 2016
Honda 'Paper' directed by PES (Reset) was honored at the One Show's annual Automobile Advertising of the Year Awards during the North American International Auto Show in Detroit where it took home the award in the 2015 Broadcast Television category. Congratulations, PES!
January 21, 2016
Watch David Bowie's new music video Blackstar directed by Johan Renck (Reset) here and more about the making of the ten-minute epic film, including an interview with Renck on working with the legendary artist & musician below.
November 19, 2015
Congratulations to Electric Theatre Collective for winning Visual Effects Company of the Year in Europe & US at the 2015 Ciclope Festival!
Freeview 'Left Behinds' picked up 2 Grand Prix in the animation & character design categories while St John's Ambulance 'The Chokeables' picked up Gold for both 3D animation & Character Design, making Electric Theatre Collective the overall best VFX / Animation company in Europe & US.
See all the 2015 Ciclope winners here and more about Electric Theatre Collective below.
November 16, 2015
Academy Award-winning director Kathryn Bigelow has joined Reset for commercial & branded content representation.
Kathryn’s success has spanned several decades with vampire western Near Dark and the genre defining Point Break igniting her career. In 2008 she became the first woman to win a Best Director Oscar for The Hurt Locker. The film would go on to win another five Academy Awards including Best Picture.
Other film credits include Strange Days and Zero Dark Thirty.
She has directed a wide range of commercial projects including work for Chanel, the NBA and Pirelli.
November 13, 2015
Congratulations to Aubrey Woodiwiss from Electric Theatre Collective for taking home the award for Best Colour Grade at the UK Music Video Awards last night for his work on Rudimental's 'Never Let You Go' video. Watch the film here and more of Aubrey's work below.
November 6, 2015
Johnny Green (Reset) directs some of the music industry's biggest icons for the speaker maker's latest effort, 'This is Sonos'. The campaign, created for 72andSunny, features Rick Rubin, St. Vincent, Gary Clark Jr., and Q-Tip. Watch the films here and more from Creativity below.
November 4, 2015
NET-A-PORTER and MR PORTER join creative forces to reveal their first ever combined campaign entitled 'All For You'. The short film, directed by creative duo Us (Academy) with vfx/post by Electric Theatre Collective, underscores the world-class service for which both brands are globally renowned, and gives an enchanting behind-the-scenes glimpse into the world of the online luxury retail leaders.
November 3, 2015
Congratulations to Sea Chant (Little Minx) for making SHOOT's Fall List of Up-and-Coming Directors. Check out their latest work here and more about this inspiring & talented husband-and-wife directing team below.
October 26, 2015
Nabil x United Realities continue a string of impressive virtual reality experiences with their latest music video for The Weeknd's "The Hills Remix" - a 360-degree spherical clip shot using a six-camera GoPro rig on the set of the singer’s recent Apple Music commercial, also directed by Nabil.
The Creators Project spoke to Nabil & Tino Schaedler (United Realities) here about working with The Weeknd, the challenges of making a 360-degree film and the future of the medium.
And more below about Nabil x United Realities' recent groundbreaking VR work, including the music video for Foals' "Mountain At My Gates".
October 20, 2015
Johnny Hardstaff (Reset) directs Mother London's first work for Hovis bread. "Good Inside," a 40-second effects-driven spot produced through Academy Films in the UK, follows three youngsters on bicycles as they race to escape from a house that literally chases them outside—its brick walls constantly re-forming around them, threatening to quash their adventures. See the spot here and more from Adweek below.
October 5, 2015
TWIN (Reset) follow up their recent acclaimed work for Beats by Dre with an anthemic brand film for the Philadelphia 76ers. Tapping into the city's rich history & rebellious roots, the action-packed 'Since 1776' weaves together shots of famous Philly landmarks, historic footage of former players on the court, a crop of the team's younger talent, die-hard fans and more. Watch the film here and more from Adweek below.
September 30, 2015
The U.K.'s Channel 4 has undergone a rebrand that includes a set of classy, beautifully filmed idents shot by Academy Films' director Jonathan Glazer (Under the Skin, Sexy Beast).
The four films, a compliation of which are seen here, will appear at the beginning and ends of ad breaks. While they somewhat baffling in their subject matter, it seems that's deliberate. They are part of a redesign by 4Creative, the broadcaster's in-house creative agency, and creative agency DBLG, that deconstructs the channel's original "4" logo, designed by Lambie Nairn in the 1980s, into nine "blocks."
Watch the films here and more from Creativity below.
September 30, 2015
Director Mouse McCoy (Bandito Brothers) blurs the line between reality and fiction in the highly-visual and exciting Audi TT: Reality? Check. Using tilt-shift photography, the ad features the new Audi TT stunt-driving in a vivid and surreal environment. As a young boy plays with a toy-sized TT, his imagination takes us on a ride through dense forests, winding coastlines and the streets of San Francisco while being chased by a helicopter.
Check out the spot above and then go behind-the-scenes with the Banditos to see how they pulled it off.
September 22, 2015
Designer Tino Schaedler of Optimist Design joins forces with director Nabil and their company United Realities to create the first VR experience at the London Design Festival as part of the 10 Designers at Somerset House. Within one of the historical rooms in the West Wing, a black turbine sculpture will be installed that establishes striking juxtaposition to the classical architecture of the existing room. The interactive installation serves as a digital portal that plays with the bounds of our perception – redefining the relationship between the physical and virtual space.
Read more about Odyssey below and a review from The Guardian here.
September 21, 2015
PES (Reset) directs Honda 'Paper', a remarkable two-minute spot from RPA that tells the brand's entire history though an intricate paper-flipping journey. The spot took "four months, dozens of animators and illustrators, and thousands of original drawings" to make, which PES talks about in this behind-the-scenes look at The Making of 'Paper'.
More from Adweek below.
September 20, 2015
Beats by Dre teams up with Reset to deliver a series of short films for the 2015 Rugby World Cup. The films (The Game Starts Here), created with agency R/GA and helmed by Reset directors Andre Stringer & TWIN, feature star rugby players from three of the tournament's top contending countries - England, France & New Zealand. Watch the films here and more from Co.Create below.
September 18, 2015
Activision & 72andSunny once again tapped our man Joseph Kosinski (Reset) along with Digital Domain to deliver another fun yet action-packed trailer promoting the launch of Destiny: The Taken King. See the spot here and more from Creativity below.
September 11, 2015
Wally Pfister (Reset) directs another spot continuing Under Armour's 'Rule Yourself' campaign. This time with an army of Tom Bradys, just in time for the 2015 NFL season opening game between the New England Patriots and the Pittsburgh Steelers. We like, we like, we like. See the spot, which is also Creativity's Ad of the Day, here. And more from Creativity below.
September 10, 2015
Complex sat down with director/photographer Nabil (Reset) to discuss his prolific body of work. From capturing a young Kanye West at the beginning of his career to directing music videos for Frank Ocean, Common, Dirty Money, J. Cole, Mos Def, FKA Twigs, James Blake, John Legend, Bon Iver, and more. Check out the interview and a selection of Nabil’s work here and a look at his unique & bold ad work below.
September 4, 2015
To celebrate Hispanic Heritage month, Coca-Cola emblazons cans with transferable temporary tattoos personalized with people's last names. The film, directed by Jacob Rosenberg (Bandito Brothers), taps into the pride that Latino people have in their family name and their heritage. Although the cans with tattoos were only created for this film, they promote a microsite dubbed Orgulloso De Ser (Proud to Be) where people can purchase a "Share a Coke" contour bottle personalized with their last name. Coke is also encouraging Hispanics to share their pride in their family by posting on social media with the hashtag #OrgullosoDeSer followed by their last name. Watch the film here and more from Creativity below.
September 2, 2015
The Weeknd followed up his mind-blowing performance at last night's VMAs by starring in a two-part advertisement for Apple Music directed by Nabil (Reset). Watch the spots here and be sure to check out The Weeknd's new album 'Beauty Behind the Madness' - we love it.
August 31, 2015
Under Armour's stunning new 'Rule Yourself' campaign, directed by Wally Pfister (Reset), perfectly illustrates the ad's tagline - "you are the sum of all your training". The 60-second spot features American Ballet Theatre Principal Dancer Misty Copeland, NBA MVP Stephen Curry and two-time golf major champ Jordan Spieth in mesmerizing multiples; appearing as beautiful, perfectly calibrated armies of clones as they rigorously practice and train in their respective sports. See the spot here and more from Adweek below.
August 24, 2015
Filmmaking team Sea Chant (Carissa & Andrew Gallo) has joined Little Minx for commercial representation and will be managed by Red.
Combining Carissa’s background in still photography and Andrew’s technical work in TV production, Sea Chant has a deep-rooted connection in not just aesthetics, but human relations.
Describing their work, Carissa says, “The focus is on beauty and what makes things resonate. Color is so important to me, I’m kind of obsessed with color palettes and human interactions. We like to take note of rich little dialogues, conversations we’re hearing. We’re curious about humanity, relationships and love.”
Sea Chant’s work spans such brands as Levi’s, Lincoln Motor Company, Nike, Intel and Toyota. Check out their reel here and more from SHOOT Magazine below.
August 4, 2015
Vesa Manninen (Reset) directs Taco Bell's latest spot for the Bacon Club Chalupa created by our friends at Deutsch LA. 'Bacon Mall' takes place in a surreal, almost Lynchian nightmare of a shopping mall where the protagonist sees products made of bacon wherever he turns; from clothes and shoes, to sunglasses, tattoos and cologne. See the spot here and more from Adweek below.
July 11, 2015
Malik Sayeed (Little Minx) directs Alicia Keys in the launch spot for Levi's new denim collection for women. The spot, which can be seen here, features Keys strutting her stuff in New York City. The spot also debuts her new song, "28,000 Days."
July 10, 2015
Comic-Con fans went crazy for Reset director Tim Miller's 'Deadpool' trailer. The first glimpse of the upcoming Marvel superhero film starring Ryan Reynolds received a long standing ovation and was considered the best received trailer at Comic-Con.
Read more about 'Deadpool's' big Comic-Con debut below.
July 9, 2015
Director Matt Bieler, formerly with Serial Pictures, has joined production company Reset for commercial representation and will be managed by Red. His spot credits include Bose’s “Russell Wilson” and “NFL Anthem”, Brighthouse’s “First Dance”, Windhoek Lager’s “Drogba’s Journey” and Adidas’ “What Light Can Do”. Bieler's work additionally spans clients such as Apple, Samsung, Wells Fargo along with the acclaimed documentary short films "Words by Rakim" and "3 Queens". Check out his reel here and more from SHOOT Magazine below.
July 1, 2015
Johnny Hardstaff (Reset) directs 'The Storm', the first of a global campaign to position New Balance as a full-blown athletics company.
'The Storm' features 17 of the brand's sponsored pro athletes from a variety of sports and nations including Jenny Simpson, Emma Coburn, Miguel Cabrera, Robinson Cano, Milos Raonic, Aaron Ramsey and Vincent Kompany, among others.
Check out the spot here and more from Adweek below.
July 1, 2015
It was a good year at Cannes for our directors Nabil, Martin Werner and Johnny Green.
Beats By Dre 'The Game Before the Game', directed by Nabil, picked up a Gold for Film and Silvers for Film Craft & Cyber.
Johnny Green's 'Misty Copeland - I Will What I Want' made for Under Armour through Droga5 won a Bronze Film Lion.
Nabil, Martin Werner and Johnny Green are managed by RESET in the US and represented by Red.
See more Cannes Lions 2015 winners below.
June 29, 2015
Director Ian Pons Jewell (The Sword Fight) explores Vince Staples' sardonic portrait of current rap/hip-hop music in 'Señorita'; his bold, satirical & visually stunning new music video beautifully shot in black-and-white by DP Martim Vian.
Check out all of Ian's work here and read more about the making of 'Señorita' below, including behind-the-scenes shots & an interview with Ian Pons Jewell.
June 12, 2015
We're thrilled to now be representing the talented J. C. Chandor for commercials & branded content via Reset. SHOOTonline recently talked to Chandor about joining Reset. You can read the interview here and more about J. C. Chandor's work below.
May 7, 2015
Reset, commercial production home to feature directors David Fincher and Guy Ritchie, has signed Reynald Gresset, formerly of Caviar USA, for representation in the North American market. Gresset is known for his people-centered storytelling, which is shown in his work for brands including Orange, Samsung, SyFy Channel, Johnson & Johnson, and Quaker. Check out Reynald Gresset's reel below.
April 8, 2015
In their latest marketing stunt, Burger King and agency David are sending a hen named Gloria on a national tour of select BK locations to decide which restaurant will serve Chicken Fries, all captured by our very own Jacob Rosenberg (Bandito Bros).
March 20, 2015
BAG MAN, directed by Jonathan & Josh Baker (TWIN), is the understated story of a 12 year old African American boy, who takes us on an introspective journey out of the city and into the remote countryside of upstate New York. With a mysterious duffle bag in hand, its contents unknown to us, we journey from the urban hustle of Harlem, into the winter-ravaged woodlands a world away. On the road, we slowly discover his real intentions, and the startling significance of what is hidden inside a young boy's bag.
Watch the haunting and beautiful BAG MAN here and more about the directing duo TWIN below.
March 13, 2015
Luftgekühlt is a series of automotive events featuring a tightly-curated, invite-only list of historically significant or interesting cars – both race and street. More specifically, Luftgekühlt is the brainchild of Porsche factory driver Patrick Long and noted Southern California artist Howie Idelson. A true Porsche happening that was hosted by Bandito Brothers at their space in Culver City this past weekend.
March 2, 2015
The One Club's 2015 One Screen Best Documentary is The Distortion of Sound directed by one of our Bandito Brothers - Jacob Rosenberg. This fascinating film is an eye-opening look at the striking decline in the quality of sound and the listening experience over the last two decades and the current state of sound for recorded music starring Slash, Quincy Jones, Snoop Dogg, Hans Zimmer and more. You can see the award-winning documentary short here and a list of all One Screen winners below. Congratulations, Jacob!
February 5, 2015
We're proud to have two of our directors on Adweek's 10 Best Ads of 2014 - Beats by Dre 'The Game Before the Game' directed by Nabil (Reset) and Under Armour 'Misty Copeland' directed by Johnny Green (Reset). Check out the full list below.
December 16, 2014
Jonathan Glazer (Academy) directs this quiet & minimalist ad for Canon that features footage carefully gathered from a London/Essex suburb near Epping Forest, where deer emerge each night to roam the streets, yards and parks while residents sleep. Check out 'Urban Deer' here and read more from Adweek below.
December 3, 2014
2014 has been a big year for our Academy directing duo Us and last night they were able to sweep up one more win at the British Arrows Craft Awards. The guys won Best New Director for their outstanding work on The Sunday Times 'Icons'. Congratulations, Chris & Luke (Us).
November 25, 2014
As a writer-director, Zoe developed her screen style through first-hand observation from an early age. As the youngest daughter of actress Gena Rowlands and actor-director John Cassavetes, she pursued a brief acting career in such early '90s features as Ted & Venus and The Thing Called Love, before jumping behind the lens.
Her short film Men Make Women Crazy Theory premiered at the Sundance Film Festival in 2000, as did her 2007 debut feature Broken English, starring Parker Posey and Rowlands. Her script received a nomination for Best First Screenplay at the 2008 Independent Spirit Awards.
Cassavetes began shooting print for such clients as Dom Perignon and Martel, as well as international publications like the New York Times, Elle, Stiletto, Italian Glamour, Air France Madame, and Liberation. She has directed spots for fashion clients, such as Louis Vuitton, Chaumet, Juicy Couture, Old Navy, Johnnie Walker, and Disney. In 2012, Cassavetes directed The Other Side of the Game for Bombay Sapphire's Imagination Series, in partnership with the Tribeca Film Festival, from a script by Academy Award-winning screenwriter Geoffrey Fletcher (Precious). That same year, her narrative short, The Powder Room, served as one of the first four installments of Miu's Miu's Women's Tales campaign, and premiered at the Venice Film Festival.
Cassavetes recently completed principal photography on her second feature, Day Out of Days, starring Alexia Landeau, to be released in 2015.
Check out Zoe's work here and more about Little Minx below.
November 14, 2014
Beats by Dre welcomes LeBron James home to Ohio in 'Re-Established 2014'. A lot of talent behind this spot. Created by our friends at R/GA LA & directed by our boy Nabil (Reset). Check out the spot here and read more from Adweek below.
October 22, 2014