Red

The Elantra travels through a city of mirrors in this new spot from Reset Director Reynald Gresset for Hyundai “Bold Never Blends” from our friends at Innocean. 

Mobile phones are getting a bad rap these days, but imagine if Henry VIII had tinder… could have saved a few divorces and beheadings right?! 

Reset  Director Ian Pons Jewell smashes it again with this ridiculously good spot for Three Mobile from Wieden+Kennedy London. 

Latest from Academy Directors Si & Ad for AIB “Belief is Everywhere”. Based on the concept of a punchcard roll in a music box, the lights turning on in each of the houses mimic the exact scale of the notes playing in the background. With VFX by the talented Electric Theatre Collective team. 

They're back! The Famous Five go on another great adventure across the network in the new GWR 'Five & The Missing Jewels' from Friends Electric Director Pete Candeland and Adam and Eve/DDB. 

Academy/Reset Director Sasha Rainbow’s latest Toyota spot featuring swimmer Anchaya Ketkeaw for their ‘Start Your Impossible’ campaign running up to the 2020 Olympics/Paralympics in Tokyo

We are SO excited to announce that JOJX are now part of the red rep family! JOJX boasts a stellar roster of award-winning directors spanning the globe. We're so happy to be working with production dream team, Jackson Morton, Joe Care, and Pedro de Oliveira, as well as having some great new directors to send your way! 

The first (and totally fire!) commercial from recent Reset Content signing Coralie Fargeat. Her feature film Revenge was a knockout, and so this spot for Nike Womens through Wieden+Kennedy was sure to pack just as much of a punch. Watch this space!! 

Academy and Reset Content Directors Novemba have their feature documentary ‘Team Khan’ premiering at Raindance Film Festival - Saturday, September 29 - where it’s been nominated for ‘Best British Film’ and ‘Best Cinematography'!! 

It’s here! KIN officially released in theatres nationwide today! So happy for Josh & Jonathan AKA Twin (Reset) and so excited to go see it! 

This new spot from Reset Director Ian Pons Jewell for Nike propels us into a future where Chinese football takes over! Check the Ad Age article in the more link below. 

Latest from Little Minx Director A.V. Rockwell for Best Buy 'Teen Tech Centers'. Beautiful films for a wonderful program. 

BBH London and Academy/Reset Director duo Us fling us back to reality in this latest spot for British gaming company Bwin. 

Incredible new work from Friends Electric Director collective Foam Studio unveiling the advanced features of ‘Cinema 4D Release 20 (R20)’, a breakthrough version of MAXON’s iconic 3D design and animation software which released today!

Cadbury invites the UK to go 'Madbury' and attempt inventing the next chocolate bar flavour in this latest spot from director duo Conkerco (Academy/Reset)

The wait is over... Josh Duhamel and Taco Bell nacho fries are back... The epic new WEB OF FRIES from Reset director Wally Pfister 

For all you Wimbledon fans! Reset + Academy director Andrew Douglas’ brilliant feature-length documentary on the monumental 2008 final between Nadal and Federer "STROKES OF GENIUS” airs this Sunday at 18:20PM (GMT) on BBC 2. Also available on iTunes. 

Congratulations to Joe Kosinski (Reset) & our friends at Deutsch LA on Taco Bell ‘Web Of Fries’ winning a SILVER FILM LION at Cannes this year. 

'This is Naija' Andrew Dosunmu's latest film for Nike Football (Soccer) celebrates Nigeria's electric, colorful, culture and nationwide love of the beautiful game. 

Latest McDonald's World Cup spot from Novemba (Reset) capturing those electric, joyous, and frustrating moments every sports fan experiences. 

Director Malik Sayeed (Little Minx) has been working on Truth’s latest campaign tackling the opioid epidemic. These rather alarming spots are based on the real stories of four people who fell into opioid misuse. Although somewhat uncomfortable to watch, they are undeniably eye-opening and highlight an important issue that all too many people are facing. 

Guy Ritchie (Reset) directed this scorcher for Beats By Dre World Cup anthem ‘The Defiant Mixtape’ starring some of the world's biggest soccer players and featuring that classic cockney narration we all know and love. 

Garth Davis is back!! This latest spot for PlayStation invites gamers to “Live Fearlessly” marrying otherworldly, stunning visuals and VFX. 

New work from US (Academy/Reset) for Transport for London “Balloons”. Advertising the upcoming “Ultra Low Emission Zone” with VFX by Electric Theatre Collective. 

Director Coralie Fargeat has joined Reset for commercial representation! Her feature film ‘Revenge’ premiered at Toronto Film Festival last year and released in the USA this month. Check out the trailer link here.

A.V. Rockwell's (Little Minx) latest film for the Ad Council and Susan G. Komen's new national campaign 'Know Your Girls' encourages black women, ages 30 to 55, to treat their breasts with the same attentiveness and understanding they share with the women in their lives.

The ad was created pro-bono by agency Translation set to Alicia Keys’ classic "You Don’t Know My Name" with voiceover from Coming to America star and breast cancer survivor Vanessa Bell Calloway and directed by our very own A.V. Rockwell. Read more about the campaign on link below.

Maya Moore recreates Michael Jordan’s wings pose in Nabil‘s latest spot for Nike‘s Jordan brand. 

Well done to our British Arrows winners! Gary Freedman, Ian Pons Jewell, Novemba, Lucas Zanotto, and Ben Liam Jones all walked away with arrows/crafts. So stoked for you all! 

Here it is - the official trailer for Kin - a film by Reset directors Jonathan & Josh Baker, aka TWIN. Coming to theaters August 31

CONGRATULATIONS to Friends Electric and Pete Candeland on winning a D&AD Graphite Pencil award for Great Western Railway! Very well-deserved! 

The latest Coors Light project from Andre Stringer (Reset) with VFX by Electric Theatre Collective. 

VFX and grade (Jason Wallis) from Electric Theatre Collective for the latest Tuborg spot ‘The Eighty Thousand’ 

Vesa Manninen's (Reset) wacky and totally wonderful new commercial for Chobani

Check out the latest Apple spot 'Fly Market' with incredible VFX and grade (Jason Wallis) by Electric Theatre Collective

Latest from Johnny Hardstaff (Reset) for Gucci‘s series ‘The Performers’ shot in Tokyo and featuring dancer Michael Clark

Latest work from Wally Pfister (Reset) Celebrating Catalan culture and the 20 year partnership between Nike and FC Barcelona. 

Director Greg Hackett (Strangelove) has created some incredible films for the ‘Made In The Royal Navy’ campaign. These spots are based on real stories of female recruits and aspiring apprentices, pushing themselves to new limits.

We are thrilled to announce that director Yann Demange is now signed with Reset. Take a look at some of his work, including trailer for the award-winning '71' on Reset's website. 

Us' (Reset / Academy) seamless new film for Apple takes us behind the scenes to show the process of creating Portrait Lighting for the iPhone X. Color grade by Jason Wallis (Electric Theatre Collective). 

We the people. We're better together than we are apart. That's never been more evident than in Diego Contreras' (Reset) honest & beautiful new film for Ford. 

Doritos and Mountain Dew collaborated with ad agency Goodby Silverstein & Partners and director Nabil (Reset) to give us the Super Bowl spot we all needed - a lip sync rap battle between Peter Dinklage and Morgan Freeman complete with cameos from Busta Rhymes & Missy Elliott. Watch the epic face off here and read more about the ad, which Adweek named as one of the five best ads of the night, below.

Keanu Reeves surfs on his Arch Motorcycle while singing along to Will Powers’ “Adventures in Success” in Jonathan Glazer's (Academy / Reset) latest for Squarespace. Watch the Super Bowl spot here and more via Adweek below. 

Chris Pratt trains for the role of his lifetime alongside surf legend Kelly Slater, U.S. Open golf champion Brooks Koepka and NYC Marathon winner Shalane Flanagan in Michelob Ultra's two-part Super Bowl campaign directed by Gary Freedman (Reset). Watch both spots here and more from Adweek below. 

Luca Guadagnino's (Little Minx) Call Me By Your Name has received FOUR Oscar nominations including Best Picture, Best Actor (Timothée Chalamet), Best Adapted Screenplay (James Ivory) and Best Original Song ("Mystery of Love" by Sufjan Stevens). Complimenti, Luca! 

The Nigerian women’s bobsled team has already made history by qualifying for the Winter Olympics, but this is just the beginning of their story. Get a glimpse of what it takes to create a legacy in Beats by Dre's latest installment of its 'Above the Noise' campaign directed and shot by Malik Sayeed (Little Minx). 

Ever wonder why Taco Bell doesn’t sell fries? That question sets off Josh Duhamel in the brand’s new faux movie trailer for a thriller called 'Web of Fries' directed by Joseph Kosinski (Reset) and created by Deutsch LA. Check out the ad here and more from Adweek below.

Directing duo Novemba (Academy) collaborated with YouTube star Shea Glover in this moving film for the Samsung Galaxy A8. Check out the spot here and more via Adweek below. 

TurboTax & Wieden+Kennedy hilariously spoof our fear of doing taxes in a series of new spots directed by Gary Freedman (Reset). Check out the campaign featured in Adweek below. Go on. Seriously, there's nothing to be afraid of.

Major congrats to Luca Guadagnino (Little Minx) on Call Me By Your Name receiving three Golden Globes nominations including one for Best Motion Picture. 

Solange, Kelela, Dev Hynes, and more star in the new Raf Simmons Calvin Klein campaign directed by Rubberband (The Reserve). More via the Fader below. 

Gary Freedman (Reset) makes Campaign Magazine's ranks of the best film directors working in creative advertising this year.

On Black Friday Jay-Z released a powerful visual for 'Legacy,' the closing track off his hit album 4:44. Produced by Little Minx and directed by Jeymes Samuel the video features a star-studded cast including: Ron Perlman, Jesse Williams, Susan Sarandon, Emile Hirsch, Jonathan Tucker, Edi Gathegi, Aldis Hodge, and Kwame Boateng.

In his new "Mother and Daughter" Christmas campaign for Sky Cinema via WCRS, Ben Liam Jones (Strangelove) brings us a simple, nostalgic, emotive story just in time for the holidays.

In Adweek's Ad of the day Ian Pons Jewell (Reset) answers just about every question imaginable on the new Google Pixel 2 in his latest for Google and Droga5.

Harry Styles ignites a cupcake war in the new video for "Kiwi," the latest video directed by Us (Academy) off the singer's self-titled debut album.

Ian Pons Jewell (Reset) creates a surreal fantasy world of smoothness for Dollar Shave Club's new shave butter campaign featured on Creativity. VFX by Electric Theatre Collective.

A.V. Rockwell (Little Minx) took home the One Screen Award for the Free The Bid Music Video category for her music-driven short film "The Gospel" presented as a visual prelude to Alicia Keys' sixth studio album. 

In Jacob Rosenberg's (The Reserve) new series of short, documentary-style films touting Royal Caribbean’s Alaska cruises, three Alaskans—two transplants from the Lower 48 and one native—vividly bring the state they love to life.

In this stylish and enigmatic short film, Johnny Hardstaff (Reset) takes on the overly masculine relationship men have with cars. Set to a number of tracks from Parisian DJ and producer Jimmy Whoo’s latest release, 'Motel Music II', the film tells the story of an obnoxious young man who stumbles upon an abandoned car and finds himself on an unexpected journey.

Writer/Director Joseph Kosinski (Reset) teams up with Oscar-winning cinematographer Claudio Miranda on 'The Dig', a short film starring Lily Collins & Taylor Kitsch. The footage is the first ever to be shot on Sony's soon-to-be released full-frame digital camera called the Venice. 

Björk has shared her new music video 'The Gate' made with longtime collaborator Andrew Thomas Huang (Strangelove) and Gucci designer Alessandro Michele. “As a throughway into Bjork’s new album, ‘The Gate’ is a declaration of hope sung by a woman refracted and re-formed into a luminous whole,” Huang shared in an interview with Nowness.

Watch a behind the scenes making of Björk's custom Gucci gown here.

Director Diego Contreras has joined Reset for branded content and commercials worldwide. His work spans such clients as Reebok, Lincoln Motors, Stoli Vodka, 23andMe, Blue Moon and the U.S. Air Force for agencies including Droga5, Venables Bell and Partners, The Martin Agency, Anomaly, Publicis Paris, and Hudson Rouge.

Adam Hashemi (Reset) brings to life Nike Football's new global tagline: "Lock In, Let Loose." The latest campaign out of Wieden + Kennedy Amsterdam for kids who love football, featuring interpretive modern art and three of Nike’s youngest stars – Marcus Rashford, Kylian Mbappé and Leroy Sané. 

In their new campaign via Wieden+Kennedy London, Pete Candeland (Friends Electric) + Electric Theatre Collective come together to craft a tropical woodland where the sun never sets for Finlandia Vodka. Graded in rich tones of green and enhanced by the enchanting sounds of the forest, the Ad examines the fact that in Finland, the sun doesn’t set for 72 days during summer.

In JAY-Z's "MaNyfaCedGod", directed by Francesco Carrozzini (Reset) and shot by Rodrigo Prieto (Little Minx) in stunning black and white, Lupita Nyong'o takes us through an interpretive dance symbolizing the trials and tribulations of a broken relationship on the mend.

Andrew Thomas Huang's (Strangelove) spicy new video for Kelela's 'LMK' is everything you didn't know you wanted. An insanely fun visual for the first single from her upcoming debut album premiering on Fader below

In the new Nabil (Reset) directed video for SZA's standout track "Supermodel" we see SZA get the last laugh in this a fantastical story of empowerment.

In Jacob Rosenberg's (The Reserve) latest campaign for Heinz via David Miami, Heinz develops a 'Chicago Dog Sauce' for the city that won't put ketchup on it's hot dogs. 

In Us' (Academy / Reset) charming new wildlife parody for Ikea, a lazy lion shows consumers how to throw off the stress of modern life and "relax into greatness."

Congratulations to all our clients on their wins at this year's Cannes Lions Festival!

Electric Theatre Collective was recognized with three Bronze Film Lions for their work on campaigns for Apple, Virgin Media, and Volkswagen.

Reset directors Reynald Gresset and Gary Freedman both took home a Silver Film Lions. Reynald Gresset for Leroy Merlin 'Life's Adventure' and Gary Freedman for Heineken 'When You Drive, Never Drink.'

Pantera (Strangelove) won a Bronze Film Craft Lion in Direction for their short film for Mami Wata 'Woza.'

A.V. Rockwell's (Little Minx) short film The Gospel featuring Alicia Keys was selected and featured in the 2017 Saatchi & Saatchi New Director Showcase during Cannes Lions amongst some of the worlds top emerging directorial talent.

In Daniel Warwick's (Reset) latest film a puppet gets tangled up in the "internet of things" and gets serenaded by signing poop in a quirky new music video by Swedish tech firm Semcon.

Released at the 2017 E3 Gaming convention: Markus Walter's (Reset) new trailer for Wolfenstein II: The New Colossus is the highly anticipated sequel to the critically acclaimed first-person shooter, Wolfenstein. 

Directed by Malik Sayeed (Little Minx) for Beats by Dre, "The Shop" gives us an insider look into a barber shop conversation between close friends LeBron James, 2 Chainz, Steve Stoute, and Draymond Green. 

Watch Kendrick, Rae Sremmurd, and Gucci Mane in Mike WiLL Made It's crazy "Perfect Pint" video. 

Directed by Nabil (Reset), this fun acid trip of a video features UFOs, giant spiders, flying cars, and more.

Little Minx announces the addition of director RC Cone to their roster of filmmakers. In addition to directing, RC is also a photographer and drone operator. 

RC came to the attention of Little Minx when they saw his award winning short film 'The Accord’. The film is a thrill-seeking journey about surfers in Iceland who brave the North Atlantic wind to find good waves. 

Eugen Merher, a young graduate of the Film Academy Baden-Wuerttemberg, has signed with StrangeLove. Eugen has rapidly progressed to become one of the most talked about young directors with his spec spot for Adidas entitled 'Break Free' - a testament to the young director's keen cinematic eye and ability to create an inspiring and poignant narrative. His other commercial work includes clients, NIVEA, Baufix, and Kindle. 

Kendrick Lamar follows up the release of his new studio album DAMN and the stunning visuals for "HUMBLE." with his latest single & accompanying music video "DNA." starring Don Cheadle and directed by Nabil (Reset) & the Little Homies (Kendrick and Dave Free). 

'Wowza' a short film for Mami Wata, shot and directed by Pantera's Pato Martinez and Francisco Canton (StrangeLove) tells the tale of an African surfer who has been taken as a lover by the mermaid Mami Water. Watch the Vimeo Staff Pick via It's Nice That below!

"This Season on Baseball," created via Anomaly NY brings dramatic flair to the game in this 60-second spot narrated actor Walton Goggins and directed by Jacob Rosenberg (The Reserve). Positioning the 2017 MLB season as if it's a long-running TV show, the campaign introduces multiple storylines and a cast of characters that includes some of baseball's hottest young talents.

Pantera have signed with Strangelove, bringing their collective commercial skills to the team. A collective formed by Brian Kazez, Pato Martinez, JP Bonino, Francisco Canton and Francisco Hauser, Pantera works together to create engaging commercial films with a strong focus on striking aesthetics and intuitive storytelling. 

Travis Scott enlisted BRTHR (Strangelove) to direct the music video for his Birds in the Trap Sing McKnight platinum track, 'Goosebumps.' The hazy, trippy video begins with Travis emerging as a flaming skeleton. After that, there are colorful visuals, snakes, dogs, strange animation and more in this visual treat. Watch via Pitchfork below.

Director Reynald Gresset (Reset) takes viewers on a DIY journey in his lovely new Leroy Merlin campaign about the choppy waters of life.

The Reserve has added Rubberband to its US roster of filmmakers. Comprised of Jason Sondock and Simon Davis, the directing duo has created notable work for brands and artists including Goldlink, Lewis Del Mar, Under Armour, and more.

Electric Theatre Collective bring the VFX magic in The Weeknd & Daft Punk's futuristic 'I Feel it Coming' video directed by Warren Fu (Partizan). 

US (Reset / Academy) teamed up with Wieden + Kennedy Amsterdam to create this new campaign for NikeWomen celebrating the stories of elite and everyday athletes. The film encourages women to push beyond personal barriers and the limitations others may place on them. More Via Creativity below.

Björk's 'Björk Digital' VR exhibition (May 19 - June 4) in L.A. will feature VR projects from director Andrew Thomas Huang (Strangelove). Having previously had showings in Tokyo and London, the exhibition itself allows patrons to immerse themselves in two virtual reality experiences: ‘Family’ and ‘Notget’.

Electric Theatre Collective and Jose Cuervo say 'Tomorrow is Overrated' in their new apocalyptic campaign out of CP&B Los Angeles. Watch the Creativity Editor's Pick via more below.

Watch the first trailer for Mindhunter, David Fincher’s (Reset) new serial killer series premiering this October on Netflix.

Massive congratulations to Garth Davis (Reset) for winning the DGA Award for First-Time Feature Film.  Lion is the incredible true story of an adopted boy tracking down his birth family in India.

The film has picked up award nominations across all the major shows and is gathering Oscar momentum.  It’s showing in a cinema near you - watch the trailer below!

For Audi's feminist Super Bowl Ad, Electric Theatre Collective and Venables Bell & Partners team up to create a heartwarming father-daughter tale about equal pay.

He's back! Deadpool's Tim Miller (Reset) has signed on to direct a reboot and conclusion of The Terminator, one of cinema’s great science fiction tales. Read more via Deadline below.

The trailer for Guy Ritchie's (Reset) new film, King Arthur: Legend of the Sword starring Charlie Hunnam and Jude Law is out now! Watch the action-packed trailer and read more via Deadline Hollywood below.

Huge congratulations to Garth Davis (Reset) and Rodrigo Prieto (Little Minx) on their Oscar nominations!

Rodrigo Prieto (Little Minx) received a Best Cinematography nomination for Silence and Garth Davis (Reset) received 6 Oscar nominations, including Best Picture, for his film Lion.

Congratulations to everyone at Reset on making some of the year's most impressive spots and landing on Ad Age's annual Production Company A-List! 

More via Ad Age below.

Electric Theatre Collective has announced the opening of a new full-service production company and creative consultancy branch, Friends Electric. The new company based in London and LA, has already created site-specific experiences for Nike, MTV, Dom Perignon and the Arts Council, as well as commercials for Virgin Media and Freeview.

Congrats to our 2017 Sundance darlings Geremy Jasper, Luca Guadagnino, and Andrew Dosunmu.

Geremy Jasper's (Strangelove) comedic drama Patti Cake$ and Luca Guadagnino’s (Little Minx) dreamy love story Call Me By Your Name were among this year's best received films. Andrew Dosunmu (Little Minx) also debuted his third feature 'Where Is Kyra? starring Michelle Pfeiffer at the festival. 

See the full list of screenings and films via Sundance below!

Director Geremy Jasper (Strangelove) is named in Variety's list of directors to watch for his upcoming feature film 'Patti Cake$' premiering this week at Sundance.

Congrats to Reset directors Tim Miller and Garth Davis on their 2017 DGA Awards Nominations!

Garth Davis is up for Outstanding Directorial Achievement in both the First-Time Feature Film and Feature Film categories for his film Lion. Tim Miller is also up for Outstanding Directorial Achievement in the First-Time Feature Film category for his film Deadpool.

See the full list of DGA Award nominees below.

The Weeknd embraces his inner Thelma and Louise in the new neon-soaked video for Party Monster.

The film finds the R&B star reuniting with directing team BRTHR (Strangelove), where they bring the same gritty excess and hyper-stylized aesthetic of their previous collaboration, In the Night.

In Adweek's Ad of the Day, Nike Women enlists FKA Twigs to creative direct their mesmerizing new campaign featuring a cadre of athletes and dancers set to the performer's new song, Trust in Me. VFX by Electric Theatre Collective.