Kendrick Lamar follows up the release of his new studio album DAMN and the stunning visuals for "HUMBLE." with his latest single & accompanying music video "DNA." starring Don Cheadle and directed by Nabil (Reset) & the Little Homies (Kendrick and Dave Free).
April 21, 2017
'Wowza' a short film for Mami Wata, shot and directed by Pantera's Pato Martinez and Francisco Canton (StrangeLove) tells the tale of an African surfer who has been taken as a lover by the mermaid Mami Water. Watch the Vimeo Staff Pick via It's Nice That below!
April 18, 2017
"This Season on Baseball," created via Anomaly NY brings dramatic flair to the game in this 60-second spot narrated actor Walton Goggins and directed by Jacob Rosenberg (The Reserve). Positioning the 2017 MLB season as if it's a long-running TV show, the campaign introduces multiple storylines and a cast of characters that includes some of baseball's hottest young talents.
April 12, 2017
Pantera have signed with Strangelove, bringing their collective commercial skills to the team. A collective formed by Brian Kazez, Pato Martinez, JP Bonino, Francisco Canton and Francisco Hauser, Pantera works together to create engaging commercial films with a strong focus on striking aesthetics and intuitive storytelling.
April 4, 2017
Travis Scott enlisted BRTHR (Strangelove) to direct the music video for his Birds in the Trap Sing McKnight platinum track, 'Goosebumps.' The hazy, trippy video begins with Travis emerging as a flaming skeleton. After that, there are colorful visuals, snakes, dogs, strange animation and more in this visual treat. Watch via Pitchfork below.
April 3, 2017
US (Reset / Academy) teamed up with Wieden + Kennedy Amsterdam to create this new campaign for NikeWomen celebrating the stories of elite and everyday athletes. The film encourages women to push beyond personal barriers and the limitations others may place on them. More Via Creativity below.
March 10, 2017
Björk's 'Björk Digital' VR exhibition (May 19 - June 4) in L.A. will feature VR projects from director Andrew Thomas Huang (Strangelove). Having previously had showings in Tokyo and London, the exhibition itself allows patrons to immerse themselves in two virtual reality experiences: ‘Family’ and ‘Notget’.
March 8, 2017
Massive congratulations to Garth Davis (Reset) for winning the DGA Award for First-Time Feature Film. Lion is the incredible true story of an adopted boy tracking down his birth family in India.
The film has picked up award nominations across all the major shows and is gathering Oscar momentum. It’s showing in a cinema near you - watch the trailer below!
February 7, 2017
January 24, 2017
Electric Theatre Collective has announced the opening of a new full-service production company and creative consultancy branch, Friends Electric. The new company based in London and LA, has already created site-speciﬁc experiences for Nike, MTV, Dom Perignon and the Arts Council, as well as commercials for Virgin Media and Freeview.
January 23, 2017
Geremy Jasper's (Strangelove) comedic drama Patti Cake$ and Luca Guadagnino’s (Little Minx) dreamy love story Call Me By Your Name were among this year's best received films. Andrew Dosunmu (Little Minx) also debuted his third feature 'Where Is Kyra? starring Michelle Pfeiffer at the festival.
See the full list of screenings and films via Sundance below!
January 19, 2017
Garth Davis is up for Outstanding Directorial Achievement in both the First-Time Feature Film and Feature Film categories for his film Lion. Tim Miller is also up for Outstanding Directorial Achievement in the First-Time Feature Film category for his film Deadpool.
See the full list of DGA Award nominees below.
January 16, 2017
The Weeknd embraces his inner Thelma and Louise in the new neon-soaked video for Party Monster.
The film finds the R&B star reuniting with directing team BRTHR (Strangelove), where they bring the same gritty excess and hyper-stylized aesthetic of their previous collaboration, In the Night.
January 12, 2017
In Adweek's Ad of the Day, Nike Women enlists FKA Twigs to creative direct their mesmerizing new campaign featuring a cadre of athletes and dancers set to the performer's new song, Trust in Me. VFX by Electric Theatre Collective.
January 12, 2017
Recently launched UK-based production company and media studio StrangeLove has opened up two new offices in Los Angeles and New York City. Formed in partnership with Passion Pictures, the studio will create TVCs, music videos, documentaries and experimental events.
December 12, 2016
We're thrilled to announce that director Ian Pons Jewell has joined the Reset roster. Watch his latest spot for the Toronto Maple Leafs here and see more of his recent work below, including his award-winning music videos for Vince Staples, Valentino Khan and Paolo Nutini.
November 11, 2016
Director David Wilson (Reset) delivers for the launch of EA's Titanfall 2 with his latest cinematic campaign "Become One" via Argonaut. UnfoldIng like a spaghetti western set against a futuristic backdrop, the film depicts the take-no-prisoners warfare of an aspiring pilot fighter and his Titan, who face off against an enemy army.
October 26, 2016
In Betty B., a PSA written, directed, shot and edited by Matt Bieler (Reset), a crisp young voice recounts her relationship with a girl from school while depicting the horrors of bullying in the Facebook era.
Watch the film and see more from Adweek below.
August 29, 2016
Watch the first trailer for Lion directed by Garth Davis (Reset) and starring Nicole Kidman, Rooney Mara, and Dev Patel here and see why critics are calling it one of the most anticipated award-season contenders. Lion will premiere at the Toronto International Film Festival on September 10 and open in theaters on November 25.
August 26, 2016
In Honda's new campaign for the 2017 Ridgeline Pickup, Honda and RPA reunite with director PES (Reset) to bring you a mesmerizing stop-motion ad premiering during the opening ceremony of the Olympic Games.
Watch the spot here and see more from Creativity below.
August 3, 2016
Congrats to everyone at ETC on their 2016 MTV Video Music Video Award nominations!
Up for Music Video of the Year for Beyonce's Formation and Best VFX for FKA Twigs' M3LL155X - Watch the videos here and see the full list of VMA nominees below.
July 28, 2016
Congrats to Johan Renck (Reset) on his four MTV Video Music Awards nominations including Best Director, Cinematography, Art Direction and Editing for his work on David Bowie’s Backstar & Lazarus music videos.
Watch the videos here and see the full list of the 2016 VMA nominees below.
July 27, 2016
In the latest Virgin Media campaign starring Olympic sprinter Usain Bolt out of BBH London, The Line and Electric Theatre Collective team up to show the epic power and emotion of speed ahead of next month's Olympic Games in Rio.
Watch the spot here and read more via Adweek below.
July 25, 2016
Congratulations to all our clients on their wins at this year's Cannes Lions Festival!
Electric Theatre Collective was recognized with a Grand Prix Entertainment for Music Lion for their work on Beyoncé 'Formation' and a Silver Entertainment Lion for Massive Attack 'Voodoo in My Blood'.
Director Wally Pfister (Reset) took home a Bronze Film Craft Lion for Under Armour 'Rule Yourself' as well as the Integrated Grand Prix, Silver and Bronze Lions for The FU2016 campaign for Netflix's House of Cards.
June 27, 2016
To celebrate the reopening of the Ritz Paris, the iconic hotel enlisted director Zoe Cassavetes (Little Minx) to create a short film that embodies the spirit of the hotel. Inspired by Paris at night, Cassavetes' Behind the Door is a whimsical and surreal love story starring Ana Girardot and Andrés Velencoso. Watch the film here and get the backstory on the drama from Cassavetes herself in this exclusive interview with Vogue.
June 5, 2016
Nestlé reintroduces Dreyer's ice cream to the world with a new campaign out of Goodby Silverstein & Partners and directed by Johnny Green (Reset) with finishing & coloring by Electric Theatre Collective. Watch the spot here and more from Adweek below.
May 2, 2016
Following up his fantastic 'Fairy Dadmother' spot for Chase, Reynald Gresset (Reset) is back with a series of charming & beautifully executed films for the unveiling of Google's new Live Cases for the Nexus phone line. Watch our favorite (because we love dogs) here and make your own Live Case at the Google Store.
April 15, 2016
The latest campaign for Chase features a series of films created by Droga5 and directed by Reset's Adam Hashemi, Johnny Green, Kathryn Bigelow & Reynald Gresset. The films capture four different stories including a dad dressing up as a fairy princess for his daughter ("Fairy Dadmother" dir. Reynald Gresset), a recently single mom planning her own future as well as her son's ("Back in the Game" dir. Kathryn Bigelow), an older couple - with a pet pig - looking to prepare for retirement ("Percy James" dir. Adam Hashemi), and the blossoming romance between two children as they grow up ("Invest in Love" dir. Johnny Green). Watch all the films here and more from Adweek below
April 4, 2016
Joseph Kosinski (Reset) directs the live-action cinematic trailer "Fight Like Hell" for the upcoming launch of the new DOOM game. The revival of the first-person shooter video game franchise is due out in May. Watch the badass trailer here and more about the release of DOOM below.
April 1, 2016
Reset & The Sword Fight director Nabil teams up with Givenchy's Riccardo Tisci for the former Antony and the Johnsons mastermind ANOHNI's new music video "Drone Bomb Me" starring Naomi Campbell. Nabil directs an emotional Campbell as she lip-syncs the song in a dim, smoky room, intercut with some frenzied choreography. The Hudson Mohawke produced new single is written from the perspective of a young girl whose family has been killed by a drone strike, but delivered as a heartsick dance track. Watch the Nabil directed x Tisci art directed "Drone Bomb Me" video HERE and pre-order ANOHNI's new album Hopelessness below.
March 10, 2016
Heineken has unveiled its new global campaign "There's More Behind the Star" starring Oscar-winner Benicio Del Toro and directed by Martin Werner (Reset). The campaign's creation was led by Heineken's new global ad agency, Publicis Worldwide and includes three new TV ads. In the campaign's inaugural spot, called 'Famous', Del Toro is mistaken for Antonio Banderas as he talks about Heineken's global fame. Watch the ad here and more from Creativity below.
March 1, 2016
Help Leonardo DiCaprio finally win an Oscar in 'Leo's Red Carpet Rampage' - a brilliant new arcade game from the animation team at The Line out of Electric Theatre Collective.
The goal of the game is simple: outrace everyone else on the red carpet including Matt Damon, Michael Fassbender and yes, even Lady Gaga to win the statue. There's also a quaalude bonus round inspired by the popular scene from The Wolf of Wall Street as well as a speed round where players have to find the one black nominee. Avoiding and destroying paparazzi can also net you combos like “Golden Globes Combo” and “Ultimate BAFTA Combo.”
Check the trailer out above and play the addictive game here.
February 17, 2016
Google Android continues their "be together. not the same." campaign with a simple and beautifully executed new ad directed by the one and only Jonathan Glazer (Reset / Academy). 'Monotune' premiered during last night's Grammy Awards and features the prodigious concert pianist Ji Yong Kim. Watch the film here and more about the making of 'Monotune' below.
February 16, 2016
Director Johnny Green (Reset) brilliantly brings to life Sky's ambitious campaign for the launch of the brand's innovative Sky Q. The visually spectacular ad illustrates how Sky Q connects wirelessly to create an ecosystem that makes TV viewing seamless - known as Fluid Viewing. Watch the ad here and more about Sky Q below.
February 11, 2016
Outdoor clothing and gear brand Marmot unveiled a brand new mascot last night during their first-ever Super Bowl commercial. Created by Goodby Silverstein & Partners, "Love the Outside" was directed by Si & Ad (Reset / Academy) with VFX by Electric Theatre Collective.
February 9, 2016
PayPal heralds the age of "New Money" in it's first Super Bowl commercial. The ad, directed by Nabil (Reset) and created by Crispin Porter + Bogusky in Los Angeles, is driven by the percussive music track of Demi Lovato's hit "Confident" and kicks off a worldwide campaign themed "New Money." Watch the ad here and more from Adweek below.
February 5, 2016
The Whitelist Collective's new Teleflora film beautifully answers the question "What is Love?" just in time for Valentine's Day. The film was created by Wonderful Agency and directed by Whitelist's Cameron Dutra. Watch the film here and more from Adweek below.
February 2, 2016
Adobe continues its "Do you know what your marketing is doing?" campaign with "The Gambler" directed by J.C. Chandor (Reset). The spot, created by Goodby Silverstein & Partners, shows a CMO on Super Bowl Sunday who has placed the ultimate bet on the big game. Watch "The Gambler" here and more from Adweek below.
February 1, 2016
Honda 'Paper' directed by PES (Reset) was honored at the One Show's annual Automobile Advertising of the Year Awards during the North American International Auto Show in Detroit where it took home the award in the 2015 Broadcast Television category. Congratulations, PES!
January 21, 2016
Watch David Bowie's new music video Blackstar directed by Johan Renck (Reset) here and more about the making of the ten-minute epic film, including an interview with Renck on working with the legendary artist & musician below.
November 19, 2015
Congratulations to Electric Theatre Collective for winning Visual Effects Company of the Year in Europe & US at the 2015 Ciclope Festival!
Freeview 'Left Behinds' picked up 2 Grand Prix in the animation & character design categories while St John's Ambulance 'The Chokeables' picked up Gold for both 3D animation & Character Design, making Electric Theatre Collective the overall best VFX / Animation company in Europe & US.
See all the 2015 Ciclope winners here and more about Electric Theatre Collective below.
November 16, 2015
Academy Award-winning director Kathryn Bigelow has joined Reset for commercial & branded content representation.
Kathryn’s success has spanned several decades with vampire western Near Dark and the genre defining Point Break igniting her career. In 2008 she became the first woman to win a Best Director Oscar for The Hurt Locker. The film would go on to win another five Academy Awards including Best Picture.
Other film credits include Strange Days and Zero Dark Thirty.
She has directed a wide range of commercial projects including work for Chanel, the NBA and Pirelli.
November 13, 2015
Congratulations to Aubrey Woodiwiss from Electric Theatre Collective for taking home the award for Best Colour Grade at the UK Music Video Awards last night for his work on Rudimental's 'Never Let You Go' video. Watch the film here and more of Aubrey's work below.
November 6, 2015
Johnny Green (Reset) directs some of the music industry's biggest icons for the speaker maker's latest effort, 'This is Sonos'. The campaign, created for 72andSunny, features Rick Rubin, St. Vincent, Gary Clark Jr., and Q-Tip. Watch the films here and more from Creativity below.
November 4, 2015
NET-A-PORTER and MR PORTER join creative forces to reveal their first ever combined campaign entitled "All For You". The short film, directed by creative duo Us (Academy) with vfx/post by Electric Theatre Collective, underscores the world-class service for which both brands are globally renowned, and gives an enchanting behind-the-scenes glimpse into the world of the online luxury retail leaders.
November 3, 2015
Congratulations to Sea Chant (Little Minx) for making SHOOT's Fall List of Up-and-Coming Directors. Check out their latest work here and more about this inspiring & talented husband-and-wife directing team below.
October 26, 2015
Nabil x United Realities continue a string of impressive virtual reality experiences with their latest music video for The Weeknd's "The Hills Remix" - a 360-degree spherical clip shot using a six-camera GoPro rig on the set of the singer’s recent Apple Music commercial, also directed by Nabil.
The Creators Project spoke to Nabil & Tino Schaedler (United Realities) here about working with The Weeknd, the challenges of making a 360-degree film and the future of the medium.
And more below about Nabil x United Realities' recent groundbreaking VR work, including the music video for Foals' "Mountain At My Gates".
October 20, 2015
Johnny Hardstaff (Reset) directs Mother London's first work for Hovis bread. "Good Inside," a 40-second effects-driven spot produced through Academy Films in the UK, follows three youngsters on bicycles as they race to escape from a house that literally chases them outside—its brick walls constantly re-forming around them, threatening to quash their adventures. See the spot here and more from Adweek below.
October 5, 2015
TWIN (Reset) follow up their recent acclaimed work for Beats by Dre with an anthemic brand film for the Philadelphia 76ers. Tapping into the city's rich history & rebellious roots, the action-packed 'Since 1776' weaves together shots of famous Philly landmarks, historic footage of former players on the court, a crop of the team's younger talent, die-hard fans and more. Watch the film here and more from Adweek below.
September 30, 2015
The U.K.'s Channel 4 has undergone a rebrand that includes a set of classy, beautifully filmed idents shot by Academy Films' director Jonathan Glazer (Under the Skin, Sexy Beast).
The four films, a compliation of which are seen here, will appear at the beginning and ends of ad breaks. While they somewhat baffling in their subject matter, it seems that's deliberate. They are part of a redesign by 4Creative, the broadcaster's in-house creative agency, and creative agency DBLG, that deconstructs the channel's original "4" logo, designed by Lambie Nairn in the 1980s, into nine "blocks."
Watch the films here and more from Creativity below.
September 30, 2015
Designer Tino Schaedler of Optimist Design joins forces with director Nabil and their company United Realities to create the first VR experience at the London Design Festival as part of the 10 Designers at Somerset House. Within one of the historical rooms in the West Wing, a black turbine sculpture will be installed that establishes striking juxtaposition to the classical architecture of the existing room. The interactive installation serves as a digital portal that plays with the bounds of our perception – redefining the relationship between the physical and virtual space.
Read more about Odyssey below and a review from The Guardian here.
September 21, 2015
PES (Reset) directs Honda "Paper", a remarkable two-minute spot from RPA that tells the brand's entire history though an intricate paper-flipping journey. The spot took "four months, dozens of animators and illustrators, and thousands of original drawings" to make, which PES talks about in this behind-the-scenes look at The Making of "Paper".
More from Adweek below.
September 20, 2015
Beats by Dre teams up with Reset to deliver a series of short films for the 2015 Rugby World Cup. The films (The Game Starts Here), created with agency R/GA and helmed by Reset directors Andre Stringer & TWIN, feature star rugby players from three of the tournament's top contending countries - England, France & New Zealand. Watch the films here and more from Co.Create below.
September 18, 2015
Activision & 72andSunny once again tapped our man Joseph Kosinski (Reset) along with Digital Domain to deliver another fun yet action-packed trailer promoting the launch of Destiny: The Taken King. See the spot here and more from Creativity below.
September 11, 2015
Wally Pfister (Reset) directs another spot continuing Under Armour's "Rule Yourself" campaign. This time with an army of Tom Bradys, just in time for the 2015 NFL season opening game between the New England Patriots and the Pittsburgh Steelers. We like, we like, we like. See the spot, which is also Creativity's Ad of the Day, here. And more from Creativity below.
September 10, 2015
Complex sat down with director/photographer Nabil (Reset) to discuss his prolific body of work. From capturing a young Kanye West at the beginning of his career to directing music videos for Frank Ocean, Common, Dirty Money, J. Cole, Mos Def, FKA Twigs, James Blake, John Legend, Bon Iver, and more. Check out the interview and a selection of Nabil’s work here and a look at his unique & bold ad work below.
September 4, 2015
The Weeknd followed up his mind-blowing performance at last night's VMAs by starring in a two-part advertisement for Apple Music directed by Nabil (Reset). Watch the spots here and be sure to check out The Weeknd's new album 'Beauty Behind the Madness' - we love it.
August 31, 2015
Under Armour's stunning new "Rule Yourself" campaign, directed by Wally Pfister (Reset), perfectly illustrates the ad's tagline - "you are the sum of all your training". The 60-second spot features American Ballet Theatre Principal Dancer Misty Copeland, NBA MVP Stephen Curry and two-time golf major champ Jordan Spieth in mesmerizing multiples; appearing as beautiful, perfectly calibrated armies of clones as they rigorously practice and train in their respective sports. See the spot here and more from Adweek below.
August 24, 2015
Filmmaking team Sea Chant (Carissa & Andrew Gallo) has joined Little Minx for commercial representation and will be managed by Red.
Combining Carissa’s background in still photography and Andrew’s technical work in TV production, Sea Chant has a deep-rooted connection in not just aesthetics, but human relations.
Describing their work, Carissa says, “The focus is on beauty and what makes things resonate. Color is so important to me, I’m kind of obsessed with color palettes and human interactions. We like to take note of rich little dialogues, conversations we’re hearing. We’re curious about humanity, relationships and love.”
Sea Chant’s work spans such brands as Levi’s, Lincoln Motor Company, Nike, Intel and Toyota. Check out their reel here and more from SHOOT Magazine below.
August 4, 2015
Vesa Manninen (Reset) directs Taco Bell's latest spot for the Bacon Club Chalupa created by our friends at Deutsch LA. "Bacon Mall" takes place in a surreal, almost Lynchian nightmare of a shopping mall where the protagonist sees products made of bacon wherever he turns; from clothes and shoes, to sunglasses, tattoos and cologne. See the spot here and more from Adweek below.
July 11, 2015
Malik Sayeed (Little Minx) directs Alicia Keys in the launch spot for Levi's new denim collection for women. The spot, which can be seen here, features Keys strutting her stuff in New York City. The spot also debuts her new song, "28,000 Days."
July 10, 2015
Comic-Con fans went crazy for Reset director Tim Miller's Deadpool trailer. The first glimpse of the upcoming Marvel superhero film starring Ryan Reynolds received a long standing ovation and was considered the best received trailer at Comic-Con.
Read more about Deadpool's big Comic-Con debut below.
July 9, 2015
Director Matt Bieler, formerly with Serial Pictures, has joined production company Reset for commercial representation and will be managed by Red. His spot credits include Bose’s “Russell Wilson” and “NFL Anthem”, Brighthouse’s “First Dance”, Windhoek Lager’s “Drogba’s Journey” and Adidas’ “What Light Can Do”. Bieler's work additionally spans clients such as Apple, Samsung, Wells Fargo along with the acclaimed documentary short films "Words by Rakim" and "3 Queens". Check out his reel here and more from SHOOT Magazine below.
July 1, 2015
Johnny Hardstaff (Reset) directs "The Storm", the first of a global campaign to position New Balance as a full-blown athletics company.
"The Storm" features 17 of the brand's sponsored pro athletes from a variety of sports and nations including Jenny Simpson, Emma Coburn, Miguel Cabrera, Robinson Cano, Milos Raonic, Aaron Ramsey and Vincent Kompany, among others.
Check out the spot here and more from Adweek below.
July 1, 2015
It was a good year at Cannes for our directors Nabil, Martin Werner and Johnny Green.
Beats By Dre 'The Game Before the Game', directed by Nabil, picked up a Gold for Film and Silvers for Film Craft & Cyber.
Johnny Green's 'Misty Copeland - I Will What I Want' made for Under Armour through Droga5 won a Bronze Film Lion.
Nabil, Martin Werner and Johnny Green are managed by RESET in the US and represented by Red.
See more Cannes Lions 2015 winners below.
June 29, 2015
Director Ian Pons Jewell (Reset) explores Vince Staples' sardonic portrait of current rap/hip-hop music in "Señorita"; his bold, satirical & visually stunning new music video beautifully shot in black-and-white by DP Martim Vian.
Check out all of Ian's work here and read more about the making of 'Señorita' below, including behind-the-scenes shots & an interview with Ian Pons Jewell.
June 12, 2015
We're thrilled to now be representing the talented J. C. Chandor for commercials & branded content via Reset. SHOOTonline recently talked to Chandor about joining Reset. You can read the interview here and more about J. C. Chandor's work below.
May 7, 2015