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Representing a diverse group of directors & artists for commercials, branded content & experiential projects.

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Kelela 'LMK' | Strangelove

Andrew Thomas Huang's (Strangelove) spicy new video for Kelela's 'LMK' is everything you didn't know you wanted. An insanely fun visual for the first single from her upcoming debut album premiering on Fader below

August 10, 2017


SZA 'Supermodel' | Reset

In the new Nabil (Reset) directed video for SZA's standout track "Supermodel" we see SZA get the last laugh in this a fantastical story of empowerment.

August 1, 2017


Heinz 'Chicago Dog Sauce' | The Reserve

In Jacob Rosenberg's (The Reserve) latest campaign for Heinz via David Miami, Heinz develops a 'Chicago Dog Sauce' for the city that won't put ketchup on it's hot dogs. 

July 18, 2017


Ikea 'Lion' | Reset

In Us' (Academy / Reset) charming new wildlife parody for Ikea, a lazy lion shows consumers how to throw off the stress of modern life and "relax into greatness."

July 13, 2017


Cannes 2017

Congratulations to all our clients on their wins at this year's Cannes Lions Festival!

Electric Theatre Collective was recognized with three Bronze Film Lions for their work on campaigns for Apple, Virgin Media, and Volkswagen.

Reset directors Reynald Gresset and Gary Freedman both took home a Silver Film Lions. Reynald Gresset for Leroy Merlin 'Life's Adventure' and Gary Freedman for Heineken 'When You Drive, Never Drink.'

Pantera (Strangelove) won a Bronze Film Craft Lion in Direction for their short film for Mami Wata 'Woza.'

June 26, 2017


Saatchi & Saatchi New Director Showcase | Little Minx

A.V. Rockwell's (Little Minx) short film The Gospel featuring Alicia Keys was selected and featured in the 2017 Saatchi & Saatchi New Director Showcase during Cannes Lions amongst some of the worlds top emerging directorial talent.

June 23, 2017


Semcon 'The Internet of Sh*t' | Reset

In Daniel Warwick's (Reset) latest film a puppet gets tangled up in the "internet of things" and gets serenaded by signing poop in a quirky new music video by Swedish tech firm Semcon.

June 21, 2017


Wolfenstein II: The New Colossus | Reset

Released at the 2017 E3 Gaming convention: Markus Walter's (Reset) new trailer for Wolfenstein II: The New Colossus is the highly anticipated sequel to the critically acclaimed first-person shooter, Wolfenstein. 

June 12, 2017


Beats By Dre 'The Shop' | Little Minx

Directed by Malik Sayeed (Little Minx) for Beats by Dre, "The Shop" gives us an insider look into a barber shop conversation between close friends LeBron James, 2 Chainz, Steve Stoute, and Draymond Green. 

June 12, 2017


Mike WiLL Made It 'Perfect Pint' | Reset

Watch Kendrick, Rae Sremmurd, and Gucci Mane in Mike WiLL Made It's crazy "Perfect Pint" video. 

Directed by Nabil (Reset), this fun acid trip of a video features UFOs, giant spiders, flying cars, and more.

May 31, 2017


RC Cone Signs With Little Minx

Little Minx announces the addition of director RC Cone to their roster of filmmakers. In addition to directing, RC is also a photographer and drone operator. 

RC came to the attention of Little Minx when they saw his award winning short film 'The Accord’. The film is a thrill-seeking journey about surfers in Iceland who brave the North Atlantic wind to find good waves. 

May 9, 2017


Eugen Meher Joins Strangelove

Eugen Merher, a young graduate of the Film Academy Baden-Wuerttemberg, has signed with StrangeLove. Eugen has rapidly progressed to become one of the most talked about young directors with his spec spot for Adidas entitled 'Break Free' - a testament to the young director's keen cinematic eye and ability to create an inspiring and poignant narrative. His other commercial work includes clients, NIVEA, Baufix, and Kindle. 

May 9, 2017


Kendrick Lamar 'DNA.' | Reset

Kendrick Lamar follows up the release of his new studio album DAMN and the stunning visuals for "HUMBLE." with his latest single & accompanying music video "DNA." starring Don Cheadle and directed by Nabil (Reset) & the Little Homies (Kendrick and Dave Free). 

April 21, 2017


Mami Wata 'Woza' | Strangelove

'Wowza' a short film for Mami Wata, shot and directed by Pantera's Pato Martinez and Francisco Canton (StrangeLove) tells the tale of an African surfer who has been taken as a lover by the mermaid Mami Water. Watch the Vimeo Staff Pick via It's Nice That below!

April 18, 2017


MLB 'This Season on Baseball' | The Reserve

"This Season on Baseball," created via Anomaly NY brings dramatic flair to the game in this 60-second spot narrated actor Walton Goggins and directed by Jacob Rosenberg (The Reserve). Positioning the 2017 MLB season as if it's a long-running TV show, the campaign introduces multiple storylines and a cast of characters that includes some of baseball's hottest young talents.

April 12, 2017


Directing Collective Pantera Signs With Strangelove

Pantera have signed with Strangelove, bringing their collective commercial skills to the team. A collective formed by Brian Kazez, Pato Martinez, JP Bonino, Francisco Canton and Francisco Hauser, Pantera works together to create engaging commercial films with a strong focus on striking aesthetics and intuitive storytelling. 

April 4, 2017


Travis Scott ft. Kendrick Lamar 'Goosebumps' | Strangelove

Travis Scott enlisted BRTHR (Strangelove) to direct the music video for his Birds in the Trap Sing McKnight platinum track, 'Goosebumps.' The hazy, trippy video begins with Travis emerging as a flaming skeleton. After that, there are colorful visuals, snakes, dogs, strange animation and more in this visual treat. Watch via Pitchfork below.

April 3, 2017


Leroy Merlin 'Life's Adventure' | Reset

Director Reynald Gresset (Reset) takes viewers on a DIY journey in his lovely new Leroy Merlin campaign about the choppy waters of life.

March 23, 2017


Rubberband Joins The Reserve

The Reserve has added Rubberband to its US roster of filmmakers. Comprised of Jason Sondock and Simon Davis, the directing duo has created notable work for brands and artists including Goldlink, Lewis Del Mar, Under Armour, and more.

March 21, 2017


The Weeknd ft. Daft Punk 'I Feel it Coming' | Electric Theatre Collective

Electric Theatre Collective bring the VFX magic in The Weeknd & Daft Punk's futuristic 'I Feel it Coming' video directed by Warren Fu (Partizan). 

March 10, 2017


Nike 'This is Us' | Reset / Academy

US (Reset / Academy) teamed up with Wieden + Kennedy Amsterdam to create this new campaign for NikeWomen celebrating the stories of elite and everyday athletes. The film encourages women to push beyond personal barriers and the limitations others may place on them. More Via Creativity below.

March 10, 2017


'Björk Digital' VR exhibition | Strangelove

Björk's 'Björk Digital' VR exhibition (May 19 - June 4) in L.A. will feature VR projects from director Andrew Thomas Huang (Strangelove). Having previously had showings in Tokyo and London, the exhibition itself allows patrons to immerse themselves in two virtual reality experiences: ‘Family’ and ‘Notget’.

March 8, 2017


Jose Cuervo 'Last Days' | Electric Theatre Collective

Electric Theatre Collective and Jose Cuervo say 'Tomorrow is Overrated' in their new apocalyptic campaign out of CP&B Los Angeles. Watch the Creativity Editor's Pick via more below.

March 6, 2017


Minhunter | Reset

Watch the first trailer for Mindhunter, David Fincher’s (Reset) new serial killer series premiering this October on Netflix.

March 3, 2017


Garth Davis Takes Home a DGA Award for First-Time Feature Film | Reset

Massive congratulations to Garth Davis (Reset) for winning the DGA Award for First-Time Feature Film.  Lion is the incredible true story of an adopted boy tracking down his birth family in India.

The film has picked up award nominations across all the major shows and is gathering Oscar momentum.  It’s showing in a cinema near you - watch the trailer below!

February 7, 2017


Audi Super Bowl 'Daughter' | Electric Theatre Collective

For Audi's feminist Super Bowl Ad, Electric Theatre Collective and Venables Bell & Partners team up to create a heartwarming father-daughter tale about equal pay.

February 2, 2017


'The Terminator' | Reset

He's back! Deadpool's Tim Miller (Reset) has signed on to direct a reboot and conclusion of The Terminator, one of cinema’s great science fiction tales. Read more via Deadline below.

February 1, 2017


'King Arthur: Legend of the Sword' | Reset

The trailer for Guy Ritchie's (Reset) new film, King Arthur: Legend of the Sword starring Charlie Hunnam and Jude Law is out now! Watch the action-packed trailer and read more via Deadline Hollywood below.

January 30, 2017


2017 Oscar Nominations | Reset + Little Minx

Huge congratulations to Garth Davis (Reset) and Rodrigo Prieto (Little Minx) on their Oscar nominations!

Rodrigo Prieto (Little Minx) received a Best Cinematography nomination for Silence and Garth Davis (Reset) received 6 Oscar nominations, including Best Picture, for his film Lion.

January 24, 2017


Ad Age's 2017 Production Company A-List | Reset

Congratulations to everyone at Reset on making some of the year's most impressive spots and landing on Ad Age's annual Production Company A-List! 

More via Ad Age below.

January 24, 2017


Electric Theatre Collective Launches Friends Electric

Electric Theatre Collective has announced the opening of a new full-service production company and creative consultancy branch, Friends Electric. The new company based in London and LA, has already created site-specific experiences for Nike, MTV, Dom Perignon and the Arts Council, as well as commercials for Virgin Media and Freeview.

January 23, 2017


Sundance Film Festival 2017

Congrats to our 2017 Sundance darlings Geremy Jasper, Luca Guadagnino, and Andrew Dosunmu.

Geremy Jasper's (Strangelove) comedic drama Patti Cake$ and Luca Guadagnino’s (Little Minx) dreamy love story Call Me By Your Name were among this year's best received films. Andrew Dosunmu (Little Minx) also debuted his third feature 'Where Is Kyra? starring Michelle Pfeiffer at the festival. 

See the full list of screenings and films via Sundance below!

January 19, 2017


Variety's 10 Directors to Watch | Strangelove

Director Geremy Jasper (Strangelove) is named in Variety's list of directors to watch for his upcoming feature film 'Patti Cake$' premiering this week at Sundance.

January 19, 2017


DGA Awards Nominations | Reset

Congrats to Reset directors Tim Miller and Garth Davis on their 2017 DGA Awards Nominations!

Garth Davis is up for Outstanding Directorial Achievement in both the First-Time Feature Film and Feature Film categories for his film Lion. Tim Miller is also up for Outstanding Directorial Achievement in the First-Time Feature Film category for his film Deadpool.

See the full list of DGA Award nominees below.

January 16, 2017


The Weeknd "Party Monster" | Strangelove

The Weeknd embraces his inner Thelma and Louise in the new neon-soaked video for Party Monster.

The film finds the R&B star reuniting with directing team BRTHR (Strangelove), where they bring the same gritty excess and hyper-stylized aesthetic of their previous collaboration, In the Night.

January 12, 2017


FKA Twigs x Nike "Do You Believe in More?" | Electric Theatre Collective

In Adweek's Ad of the Day, Nike Women enlists FKA Twigs to creative direct their mesmerizing new campaign featuring a cadre of athletes and dancers set to the performer's new song, Trust in Me. VFX by Electric Theatre Collective.

January 12, 2017


A.V. Rockwell Joins Little Minx

A.V. Rockwell signs with Little Minx! See her new film 'The Gospel' featuring Alicia Keys and other projects here

January 6, 2017


Reset Signs Gary Freedman For US Representation

Director Gary Freedman has joined Reset for representation in the US He has directed for such brands as Nike, Heineken, McDonald’s, IKEA, Doritos, and Harvey Nichols. 

December 14, 2016


StrangeLove Heads to US

Recently launched UK-based production company and media studio StrangeLove has opened up two new offices in Los Angeles and New York City. Formed in partnership with Passion Pictures, the studio will create TVCs, music videos, documentaries and experimental events.

December 12, 2016


CHANEL "No.5 L’Eau" | Reset

Johan Renck (Reset) chats with Harper's Bazaar on the premier of his campaign for CHANEL’s new fragrance, No.5 L’Eau starring Lily-Rose Depp. 

November 17, 2016


Bird's Eye "With Love" | Academy

Marcus Söderlund (Academy) has us feeling emotional over frozen peas in his new campaign for Bird's Eye, the first work to come out of Grey London for the frozen food brand.

November 17, 2016


Ian Pons Jewell Signs with Reset

We're thrilled to announce that director Ian Pons Jewell has joined the Reset roster. Watch his latest spot for the Toronto Maple Leafs here and see more of his recent work below, including his award-winning music videos for Vince Staples, Valentino Khan and Paolo Nutini.

November 11, 2016


Ciclope Awards | Electric Theatre Collective

Electric Theatre Collective received a well deserved silver award for VFX for Massive Attack 'Voodoo In My Blood' at this year's Ciclope Festival. 

November 9, 2016


Sasha Lane for Nylon Magazine | Little Minx

Carissa Gallo of directing duo Sea Chant (Little Minx) photographs American Honey breakout star Sasha Lane for the November 16' issue of Nylon Magazine. 

October 27, 2016


Titanfall 2 "Become One" | Reset

Director David Wilson (Reset) delivers for the launch of EA's Titanfall 2 with his latest cinematic campaign "Become One" via Argonaut. UnfoldIng like a spaghetti western set against a futuristic backdrop, the film depicts the take-no-prisoners warfare of an aspiring pilot fighter and his Titan, who face off against an enemy army.

October 26, 2016


Francesco Carrozzini Joins Reset

Director Francesco Carrozzini has joined Reset's roster for US representation. Watch the trailer for his latest film Franca: Chaos and Creation here and see more of his recent work below!

October 26, 2016


The Weeknd "Starboy" | Reset

The Weeknd has unveiled the artwork and title for his third album. 

Titled Starboy, the album’s cover was shot by Reset photographer and filmmaker Nabil, who’s also created visuals for Kanye West, Frank Ocean, and more.

September 23, 2016


Heineken "The Prep Talk" | Reset

Guy Ritchie (Reset) directs Manchester United Manager Jose Mourinho in epic new Champions League ad for Heineken. Featured this week as Creativity Editor's Pick - watch the spot and see more below.

September 15, 2016


IKEA "Every Other Week" | Reset

In this sweet spot directed by Martin Werner (Reset), Ikea joins the small group of brands willing to talk about divorce. Watch "Every Other Week" here and read more from Adweek below.

September 13, 2016


TWIN's Feature "Kin" Sells to Lionsgate | Reset

Lionsgate has won rights to science-fiction thriller Kin, directed by Reset directing duo TWIN. The film stars Jack Reynor, James Franco, Zoe Kravitz and Dennis Quaid. 

September 13, 2016


Anti-Bullying PSA "Betty B." | Reset

In Betty B., a PSA written, directed, shot and edited by Matt Bieler (Reset), a crisp young voice recounts her relationship with a girl from school while depicting the horrors of bullying in the Facebook era.

Watch the film and see more from Adweek below.

August 29, 2016


Trailer for Garth Davis' "Lion" Starts Award Season Buzz

Watch the first trailer for Lion directed by Garth Davis (Reset) and starring Nicole Kidman, Rooney Mara, and Dev Patel here and see why critics are calling it one of the most anticipated award-season contenders. Lion will premiere at the Toronto International Film Festival on September 10 and open in theaters on November 25.

August 26, 2016


Frank Ocean "Nikes" | Electric Theatre Collective

Frank Oceans's new video Nikes is a work of art. Brilliant work from everyone involved. Grade and VFX by Electric Theatre Collective - watch the video here and see more from ETC below.

August 22, 2016


Honda "The Power of Ridgeline" | Reset

In Honda's new campaign for the 2017 Ridgeline Pickup, Honda and RPA reunite with director PES (Reset) to bring you a mesmerizing stop-motion ad premiering during the opening ceremony of the Olympic Games.

Watch the spot here and see more from Creativity below.

August 3, 2016


2016 MTV Video Music Awards | Electric Theatre Collective

Congrats to everyone at ETC on their 2016 MTV Video Music Video Award nominations!

Up for Music Video of the Year for Beyonce's Formation and Best VFX for FKA Twigs' M3LL155X - Watch the videos here and see the full list of VMA nominees below.

July 28, 2016


2016 MTV Video Music Awards | Reset

Congrats to Johan Renck (Reset) on his four MTV Video Music Awards nominations including Best Director, Cinematography, Art Direction and Editing for his work on David Bowie’s Backstar & Lazarus music videos.

Watch the videos here and see the full list of the 2016 VMA nominees below.

July 27, 2016


MTV Video Music Awards | Little Minx

Malik Sayeed (Little Minx) takes home the 2016 MTV VMA award for Best Cinematography for his work on Beyonce's "Formation" music video.

July 26, 2016


Virgin Media "Usain Bolt - Be The Fastest" | The Line @ ETC

In the latest Virgin Media campaign starring Olympic sprinter Usain Bolt out of BBH London, The Line and Electric Theatre Collective team up to show the epic power and emotion of speed ahead of next month's Olympic Games in Rio.

Watch the spot here and read more via Adweek below.

July 25, 2016


Cannes Lions 2016

Congratulations to all our clients on their wins at this year's Cannes Lions Festival!

Electric Theatre Collective was recognized with a Grand Prix Entertainment for Music Lion for their work on Beyoncé 'Formation' and a Silver Entertainment Lion for Massive Attack 'Voodoo in My Blood'.

Director Wally Pfister (Reset) took home a Bronze Film Craft Lion for Under Armour 'Rule Yourself' as well as the Integrated Grand Prix, Silver and Bronze Lions for The FU2016 campaign for Netflix's House of Cards.

PES (Reset) won a Gold Design Lion in addition to Silver and Bronze Lions for his Honda 'Paper' film created by RPA Advertising.

June 27, 2016


Beats "B [Ready]" | Reset

Beats recreates The Prodigy's classic music video 'Firestarter' with Euro 2016 players Kane, Gotze, Griezmann and Fabregas in the brand's latest spot directed by Adam Hashemi (Reset). Watch the spot here and more from Creativity below.

June 10, 2016


Ritz Paris | Little Minx

To celebrate the reopening of the Ritz Paris, the iconic hotel enlisted director Zoe Cassavetes (Little Minx) to create a short film that embodies the spirit of the hotel. Inspired by Paris at night, Cassavetes' Behind the Door is a whimsical and surreal love story starring Ana Girardot and Andrés Velencoso. Watch the film here and get the backstory on the drama from Cassavetes herself in this exclusive interview with Vogue.  

June 5, 2016


Lincoln "Midnight" | Reset

Directed by J.C. Chandor (Reset), "Midnight" is the latest campaign for Lincoln Motors starring Matthew McConaughey. Watch the spot here and more from The Hollywood Reporter below. 

May 16, 2016


StubHub "Your Ticket Out" | Reset

StubHub launches its brand new identity campaign directed by Martin Werner (Reset) and created by Goodby Silverstein & Partners. Watch the spot here and more from Adweek below. 

May 4, 2016


Dreyer's "Togetherness" | Reset

Nestlé reintroduces Dreyer's ice cream to the world with a new campaign out of Goodby Silverstein & Partners and directed by Johnny Green (Reset) with finishing & coloring by Electric Theatre Collective. Watch the spot here and more from Adweek below.

May 2, 2016


Mercedes-Benz "Guilt Trip" | The Reserve

Director Jacob Rosenberg (The Reserve) takes a look inside the life of one of L.A.'s most famous barbers for Mercedes-Benz. Watch the film here and more from Esquire below.

April 28, 2016


Google "Make Your Own Live Case" | Reset

Following up his fantastic 'Fairy Dadmother' spot for Chase, Reynald Gresset (Reset) is back with a series of charming & beautifully executed films for the unveiling of Google's new Live Cases for the Nexus phone line. Watch our favorite (because we love dogs) here and make your own Live Case at the Google Store.

April 15, 2016


Reset & Droga5 Collaborate on a New Campaign for Chase

The latest campaign for Chase features a series of films created by Droga5 and directed by Reset's Adam Hashemi, Johnny Green, Kathryn Bigelow & Reynald Gresset. The films capture four different stories including a dad dressing up as a fairy princess for his daughter ("Fairy Dadmother" dir. Reynald Gresset), a recently single mom planning her own future as well as her son's ("Back in the Game" dir. Kathryn Bigelow), an older couple - with a pet pig - looking to prepare for retirement ("Percy James" dir. Adam Hashemi), and the blossoming romance between two children as they grow up ("Invest in Love" dir. Johnny Green). Watch all the films here and more from Adweek below

April 4, 2016


DOOM "Fight Like Hell" | Reset

Joseph Kosinski (Reset) directs the live-action cinematic trailer "Fight Like Hell" for the upcoming launch of the new DOOM game. The revival of the first-person shooter video game franchise is due out in May. Watch the badass trailer here and more about the release of DOOM below. 

April 1, 2016


ANOHNI "Drone Bomb Me"

Reset & The Sword Fight director Nabil teams up with Givenchy's Riccardo Tisci for the former Antony and the Johnsons mastermind ANOHNI's new music video "Drone Bomb Me" starring Naomi Campbell. Nabil directs an emotional Campbell as she lip-syncs the song in a dim, smoky room, intercut with some frenzied choreography. The Hudson Mohawke produced new single is written from the perspective of a young girl whose family has been killed by a drone strike, but delivered as a heartsick dance track. Watch the Nabil directed x Tisci art directed "Drone Bomb Me" video HERE and pre-order ANOHNI's new album Hopelessness below. 

March 10, 2016


Heineken "There's More Behind the Star" | Reset

Heineken has unveiled its new global campaign "There's More Behind the Star" starring Oscar-winner Benicio Del Toro and directed by Martin Werner (Reset). The campaign's creation was led by Heineken's new global ad agency, Publicis Worldwide and includes three new TV ads. In the campaign's inaugural spot, called 'Famous', Del Toro is mistaken for Antonio Banderas as he talks about Heineken's global fame. Watch the ad here and more from Creativity below. 

March 1, 2016


Leo's Red Carpet Rampage

Help Leonardo DiCaprio finally win an Oscar in 'Leo's Red Carpet Rampage' - a brilliant new arcade game from the animation team at The Line out of Electric Theatre Collective. 

The goal of the game is simple: outrace everyone else on the red carpet including Matt Damon, Michael Fassbender and yes, even Lady Gaga to win the statue. There's also a quaalude bonus round inspired by the popular scene from The Wolf of Wall Street as well as a speed round where players have to find the one black nominee. Avoiding and destroying paparazzi can also net you combos like “Golden Globes Combo” and “Ultimate BAFTA Combo.”

Check the trailer out above and play the addictive game here. 

February 17, 2016


Android "Monotune" | Grammy Awards 2016

Google Android continues their "be together. not the same." campaign with a simple and beautifully executed new ad directed by the one and only Jonathan Glazer (Reset / Academy). 'Monotune' premiered during last night's Grammy Awards and features the prodigious concert pianist Ji Yong Kim. Watch the film here and more about the making of 'Monotune' below.

February 16, 2016


Sky Q Launches with Groundbreaking Campaign

Director Johnny Green (Reset) brilliantly brings to life Sky's ambitious campaign for the launch of the brand's innovative Sky Q. The visually spectacular ad illustrates how Sky Q connects wirelessly to create an ecosystem that makes TV viewing seamless - known as Fluid Viewing. Watch the ad here and more about Sky Q below. 

February 11, 2016


Marmot "Love the Outside" | Super Bowl 2016

Outdoor clothing and gear brand Marmot unveiled a brand new mascot last night during their first-ever Super Bowl commercial. Created by Goodby Silverstein & Partners, "Love the Outside" was directed by Si & Ad (Reset / Academy) with VFX by Electric Theatre Collective. 

February 9, 2016


PayPal "New Money" | Super Bowl 2016

PayPal heralds the age of "New Money" in it's first Super Bowl commercial. The ad, directed by Nabil (Reset) and created by Crispin Porter + Bogusky in Los Angeles, is driven by the percussive music track of Demi Lovato's hit "Confident" and kicks off a worldwide campaign themed "New Money." Watch the ad here and more from Adweek below.

February 5, 2016


Ad of the Day: Teleflora "What is Love?"

The Whitelist Collective's new Teleflora film beautifully answers the question "What is Love?" just in time for Valentine's Day. The film was created by Wonderful Agency and directed by Whitelist's Cameron Dutra. Watch the film here and more from Adweek below.

February 2, 2016


Adobe "The Gambler" | Reset

Adobe continues its "Do you know what your marketing is doing?" campaign with "The Gambler" directed by J.C. Chandor (Reset). The spot, created by Goodby Silverstein & Partners, shows a CMO on Super Bowl Sunday who has placed the ultimate bet on the big game. Watch "The Gambler" here and more from Adweek below.

February 1, 2016


Honda Honored at One Show's Automobile Advertising of the Year Awards

Honda 'Paper' directed by PES (Reset) was honored at the One Show's annual Automobile Advertising of the Year Awards during the North American International Auto Show in Detroit where it took home the award in the 2015 Broadcast Television category. Congratulations, PES! 

January 21, 2016


David Bowie "Lazarus"

Look up here, I'm in heaven / I've got scars that can't be seen / I've got drama, can't be stolen / Everybody knows me now.

Watch David Bowie's beautiful & haunting final music video for "Lazarus", directed by Johan Renck (Reset), here.

January 11, 2016


"House of Cards" Season 4 Teaser | Reset

Wally Pfister (Reset) directs Frank Underwood in the first teaser for Netflix's upcoming fourth season of House of Cards. Watch the promo here and go to to join the movement.

December 15, 2015


M.I.A. "Borders"

M.I.A. teams up with Electric Theatre Collective for her powerful new video Borders. Watch the stunning visuals directed by M.I.A. with VFX by ETC and color grade by Houmam here.

November 27, 2015


David Bowie "Blackstar"

Watch David Bowie's new music video Blackstar directed by Johan Renck (Reset) here and more about the making of the ten-minute epic film, including an interview with Renck on working with the legendary artist & musician below.

Blackstar the album lands January 8, 2016.

November 19, 2015


Ciclope Awards 2015

Congratulations to Electric Theatre Collective for winning Visual Effects Company of the Year in Europe & US at the 2015 Ciclope Festival!

Freeview 'Left Behinds' picked up 2 Grand Prix in the animation & character design categories while St John's Ambulance 'The Chokeables' picked up Gold for both 3D animation & Character Design, making Electric Theatre Collective the overall best VFX / Animation company in Europe & US.

See all the 2015 Ciclope winners here and more about Electric Theatre Collective below.

November 16, 2015


Kathryn Bigelow Joins Reset

Academy Award-winning director Kathryn Bigelow has joined Reset for commercial & branded content representation.

Kathryn’s success has spanned several decades with vampire western Near Dark and the genre defining Point Break igniting her career. In 2008 she became the first woman to win a Best Director Oscar for The Hurt Locker. The film would go on to win another five Academy Awards including Best Picture.

Other film credits include Strange Days and Zero Dark Thirty.

She has directed a wide range of commercial projects including work for Chanel, the NBA and Pirelli.

Click here to view her reel.

November 13, 2015


UK Music Video Awards

Congratulations to Aubrey Woodiwiss from Electric Theatre Collective for taking home the award for Best Colour Grade at the UK Music Video Awards last night for his work on Rudimental's 'Never Let You Go' video. Watch the film here and more of Aubrey's work below.

November 6, 2015


Editor's Pick: Sonos

Johnny Green (Reset) directs some of the music industry's biggest icons for the speaker maker's latest effort, 'This is Sonos'. The campaign, created for 72andSunny, features Rick Rubin, St. Vincent, Gary Clark Jr., and Q-Tip. Watch the films here and more from Creativity below.

November 4, 2015


Net-A-Porter + Mr Porter "All For You"

NET-A-PORTER and MR PORTER join creative forces to reveal their first ever combined campaign entitled "All For You". The short film, directed by creative duo Us (Academy) with vfx/post by Electric Theatre Collective, underscores the world-class service for which both brands are globally renowned, and gives an enchanting behind-the-scenes glimpse into the world of the online luxury retail leaders.

November 3, 2015


Sea Chant Featured in SHOOT's Up-and-Coming Directors: The Fall Collection

Congratulations to Sea Chant (Little Minx) for making SHOOT's Fall List of Up-and-Coming Directors. Check out their latest work here and more about this inspiring & talented husband-and-wife directing team below.

October 26, 2015


Nabil x United Realities' New VR Music Video for The Weeknd

Nabil x United Realities continue a string of impressive virtual reality experiences with their latest music video for The Weeknd's "The Hills Remix" - a 360-degree spherical clip shot using a six-camera GoPro rig on the set of the singer’s recent Apple Music commercial, also directed by Nabil.

The Creators Project spoke to Nabil & Tino Schaedler (United Realities) here about working with The Weeknd, the challenges of making a 360-degree film and the future of the medium.

And more below about Nabil x United Realities' recent groundbreaking VR work, including the music video for Foals' "Mountain At My Gates".

October 20, 2015


Ad of the Day: Hovis "Good Inside"

Johnny Hardstaff (Reset) directs Mother London's first work for Hovis bread. "Good Inside," a 40-second effects-driven spot produced through Academy Films in the UK, follows three youngsters on bicycles as they race to escape from a house that literally chases them outside—its brick walls constantly re-forming around them, threatening to quash their adventures. See the spot here and more from Adweek below.

October 5, 2015


Philadelphia 76ers "Since 1776" | Reset

TWIN (Reset) follow up their recent acclaimed work for Beats by Dre with an anthemic brand film for the Philadelphia 76ers. Tapping into the city's rich history & rebellious roots, the action-packed 'Since 1776' weaves together shots of famous Philly landmarks, historic footage of former players on the court, a crop of the team's younger talent, die-hard fans and more. Watch the film here and more from Adweek below.

September 30, 2015


Jonathan Glazer's Latest for Channel 4's Rebrand | Academy Films

The U.K.'s Channel 4 has undergone a rebrand that includes a set of classy, beautifully filmed idents shot by Academy Films' director Jonathan Glazer (Under the Skin, Sexy Beast).

The four films, a compliation of which are seen here, will appear at the beginning and ends of ad breaks. While they somewhat baffling in their subject matter, it seems that's deliberate. They are part of a redesign by 4Creative, the broadcaster's in-house creative agency, and creative agency DBLG, that deconstructs the channel's original "4" logo, designed by Lambie Nairn in the 1980s, into nine "blocks."

Watch the films here and more from Creativity below.

September 30, 2015


2015 Production Company A-List: Reset

Congratulations to Reset for making Creativity's 2015 Production Company A-List. Read the full article here and more from Creativity's 2015 A-List below.

September 29, 2015


London Design Festival: Odyssey

Designer Tino Schaedler of Optimist Design joins forces with director Nabil and their company United Realities to create the first VR experience at the London Design Festival as part of the 10 Designers at Somerset House. Within one of the historical rooms in the West Wing, a black turbine sculpture will be installed that establishes striking juxtaposition to the classical architecture of the existing room. The interactive installation serves as a digital portal that plays with the bounds of our perception – redefining the relationship between the physical and virtual space.

Read more about Odyssey below and a review from The Guardian here.

September 21, 2015


Honda "Paper" | Reset

PES (Reset) directs Honda "Paper", a remarkable two-minute spot from RPA that tells the brand's entire history though an intricate paper-flipping journey. The spot took "four months, dozens of animators and illustrators, and thousands of original drawings" to make, which PES talks about in this behind-the-scenes look at The Making of "Paper".

More from Adweek below.

September 20, 2015


Beats by Dre & Reset Team Up for the 2015 Rugby World Cup​

Beats by Dre teams up with Reset to deliver a series of short films for the 2015 Rugby World Cup. The films (The Game Starts Here), created with agency R/GA and helmed by Reset directors Andre Stringer & TWIN, feature star rugby players from three of the tournament's top contending countries - England, France & New Zealand. Watch the films here and more from Co.Create below.

September 18, 2015


Ad of the Day: Activision "Destiny: The Taken King"

Activision & 72andSunny once again tapped our man Joseph Kosinski (Reset) along with Digital Domain to deliver another fun yet action-packed trailer promoting the launch of Destiny: The Taken King. See the spot here and more from Creativity below.

September 11, 2015


Under Armour "Rule Yourself - Tom Brady" | Reset

Wally Pfister (Reset) directs another spot continuing Under Armour's "Rule Yourself" campaign. This time with an army of Tom Bradys, just in time for the 2015 NFL season opening game between the New England Patriots and the Pittsburgh Steelers. We like, we like, we like. See the spot, which is also Creativity's Ad of the Day, here. And more from Creativity below.

September 10, 2015


Meet Nabil, the Director/Photographer Who's Captured Practically Every Moment in Kanye West's Life

Complex sat down with director/photographer Nabil (Reset) to discuss his prolific body of work. From capturing a young Kanye West at the beginning of his career to directing music videos for Frank Ocean, Common, Dirty Money, J. Cole, Mos Def, FKA Twigs, James Blake, John Legend, Bon Iver, and more. Check out the interview and a selection of Nabil’s work here and a look at his unique & bold ad work below.

September 4, 2015


MTV VMAs: Nabil Directs Two Apple Music Ads Starring The Weeknd

The Weeknd followed up his mind-blowing performance at last night's VMAs by starring in a two-part advertisement for Apple Music directed by Nabil (Reset). Watch the spots here and be sure to check out The Weeknd's new album 'Beauty Behind the Madness' - we love it.

August 31, 2015